How To Breathe New Life Into A Dead Information Product

Sometimes an information product starts life with a whirlwind of sales and then dies out as quickly as it was born

. Sometimes it is brought to market without the proper research and never gets off the ground. And sometimes an information product follows through the typical product life cycle and just fades into oblivion. In any case, there are ways to revive these dead information products.

1. Offer Resale Or Giveaway Rights

Before you choose this method of reviving your dead information product, add advertising and sales messages into your product that direct your readers to your websites or your other products.

After you've added your advertising, sell or give away your information product with the rights for others to do the same. Doing this will allow your product to go viral as everyone who receives your product is allowed to give it away or sell it as well and your advertising is spread around the globe with no additional cost to you.

2. Auction Your Product

Use an auction site like ebay to sell your product. Many times people get into a bidding war and your product suddenly takes on a new life.

3. Bonus

Use your dead information product as a bonus. Bonuses add extra value to other offers and often help clinch the deal when a prospect is sitting on the fence between buying a product and clicking the back button. Your bonus increases the perceived value of other products you're selling.

4. Co Brand

Offer to co-brand your information product with another business owner in a complimentary business sector and allow them to give your product away as a bonus for their customers. It's a win-win-win situation. You win because your advertising is getting spread to a new market. Your partner wins because he or she gets a freebie to give away without costing them any additional time or money. And the customer wins because they get a free product.

5. Contest

Set up an online contest with your product as the prize. This opens up a new market for you as you can list your contest in contest directories and it attracts new traffic to your website. This can be a lot of fun. There are cool pieces of software online that allow you to create effects like a scratch ticket and interactive games. It also allows you to build a database of people who may be interested in purchasing similar products. You just need to collect their contact details.

6. Trade

You can trade your product with other business owners. There is always someone willing to trade or barter for a product that has a perceived value. You could trade for products or services that you would normally have to pay for.

Now it's time to put your new information into action. Take a look on your hard drive and dust off some of your old or dead information products and start making them work for you. You never know how much they can be worth in real and perceived value.

How To Breathe New Life Into A Dead Information Product

By: Mark Ryan

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