How To Build Relationships, Establish Trust and Ultimately Profit Online

How To Build Relationships, Establish Trust and Ultimately Profit Online

Up until a few short years ago one could realistically put up a data capture page, do some list building and watch the profits come rolling in. These days, more skill set and a greater knowledge base is critical to generate income online, regardless of what you're marketing. In the long run, this is a good thing as it means your competition will drastically reduce because they're unwilling or unable to keep up with the changes and what's required to create an effective marketing system.

With the Internet becoming more transparent than ever before and evolving at a lightning fast pace, the importance of knowing how to build effective relationships online is becoming increasingly relevant.

In the "old days" you'd put up content that essentially was a one-way street. You placed the content online and your audience would read it. Nowadays, with social media, blogging and the countless ways to communicate, it's truly a "2-way" street. Your audience can communicate with you, in real time, providing feedback, giving you a thumbs up (or a thumbs down) and ultimately telling the world what they think about you, your marketing and your products and services.

As the importance of developing relationships online becomes increasingly more important, there's a simple formula I use called "The Relationship Matrix" that allows you to position yourself as an authority figure, establish trust and ultimately profit from your audience. The best part is that you can put this formula on complete autopilot so it's building relationships with your audience 24 hours a day, 7 days a week, regardless of what you're doing.

When someone opts in to your website, initially, we should be entirely focused on building a relationship with them and establishing our expertise. An effective way to accomplish this is by having your first 4 emails contain nothing more than quality, genuine content.

No disguised sales pitches, no offers being made...just good quality content that's designed to help them solve a problem. For example, if you're in the weight loss niche, maybe you create a short PDF report that shares some cool exercise routines or yummy and healthy recipes. Educate your audience. Your main mission is to get them to read your next email. The best way to make this happen is by sharing meaningful content. This will keep them looking forward to your future emails.

In your first 4 emails, also take a moment to invite them to your Facebook page, Youtube channel, your blog or any other meaningful place online where they can get to know you and enjoy the content that you share.

Email number 5 should be a survey. There are numerous places online where you can survey your prospects without spending a dime. This is critical as they'll literally tell you exactly what information they're looking for, what they're struggling with and ultimately what they're looking to buy. Keep the survey short and sweet. It shouldn't take them longer than 2-3 minutes to answer your questions. Take the information they provide you and compile it into different categories based upon their responses. Now that you're armed with this data, you can adjust your follow up emails, use it to create articles, blog posts, revise your reports and other content as well as create products with it. It's a great way to get valuable information straight from the horses mouth!

Email number 6 should consist of your first offer. Either a product you've created or that of someone elses. It could also be an invitation for them to attend a webinar or teleconference (where the offer will take place). At this point, they trust your information, they feel like they know you a bit better and there's a relationship that's been culminated. People buy from those they know and trust. Think about the stores you go to and where you do your shopping at. If you didn't trust those locations, you'd shop elsewhere, right?

After email number 6, rotate your content and offers. A solid idea to consider is one offer made to your list per 2 content rich emails (or blog posts or wherever you're sending them to read the information you're sharing at).

This is the exact formula I've used since 2005 and it's worked like gangbusters. Now, get out there and put it to use for your business!

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