How to Produce a Good Video for Social Marketing Media, and talking about ROI

How to Produce a Good Video for Social Marketing Media

, and talking about ROI

How to Produce a Good Video for Social Marketing Media

Here are some tips to help you produce your social media video that will engage your audience while demonstrating your expertise.

Shooting:

Use an HD camera

Use a tripod.

Keep the camera at the subject's eye level

Avoid zoom and movement

Audio:

Use an external mic

If using a lavaliere, make sure there is no ruffle when subject moves

Use headphones to monitor the quality of the audio while recording

Turn off heaters, air conditioning, fridges

Adding a soundtrack can enhance the video and add emotion

Lighting:

Use diffused, flattering lighting from multiple directions

Watch out for "hot spots"

Make sure there are no shadows

Clear distracting visuals

Editing:

Use basic editing: cut, fade, dissolve

Cut mistakes, unwanted scenes

Include title bars, they help clarify what each segment of the video is, and gives a more professional look

Use screen transitions

There are many good editing software programs for the beginner on the market today

Add your email address or URL at the end

If you follow these tips, your message to your audience will be delivered in a professional way resulting in longer engagement times and increased conversion rates.

Social Media Marketing ROI

We believe that social media marketing is a must for businesses today and so we created an affordable video blogging service just for that.

Is there a way to determine the ROI for social media marketing? Actually this question does and should apply to any marketing initiative, whether it be traditional or social media.

The interesting thing is that many companies and entrepreneurs embark on marketing and advertising campaigns just because they think it is a good idea or a must do. They may also be following what someone else, who they perceive to be successful, is doing.

Any investment in marketing and advertising should begin with a goal in mind. Do you want more traffic to your site? Do you want to increase sales as a result of your investment? Do you want to create a buzz around a new product or service launch? So first ask yourself the question what do we expect or want to happen from our initiative and how can we measure it?

www.Memoriesfx.com Judy Kolomeir and Steve Godlberg

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