How To Create A Moving Billboard For Your Small Business Creative Marketing With Car Wraps

Branding can be challenging for a small business

, but it is essential for long term success. As a small business owner, you know that you cannot afford the glitz and glamour that larger corporations use to brand and market their products. If you own a small business or are starting one up in the near future, you will have to get creative if you want to get your brand out to the masses.

One of the more creative and most affordable campaign options is car wrapping. Wrapped vehicles are moving billboards covered in branding signs. An actual billboard over a popular highway may be out of your budget at this point, but you can still get that level of exposure in your local community.

Once a vehicle is properly branded, exposure for the business is gained every time that vehicle hits the road. You can guarantee that others will see your vehicle and then think of your company when they need to hire a service or purchase a product related to your business. Billboards may be an effective form of advertising, but they only attract people who happen to drive by them in one location. Vehicles turned into billboards can be just as interesting in design and just as eye-catching, but they have the benefit of moving around for greater exposure.

The simplest way to get professional benefits from car wraps is to use them on your work vehicles. How often do you see company vehicles with logos and other designs that catch your eye? Your eye is turned by these signs, even if you have seen them a million times. How convenient is it when you are in need of a particular service or product, and a company vehicle offering those products or services happens to pull up beside you at a light?

One of the more recognizable brands to effectively use this form of advertising is the Best Buy Geek Squad fleet of cars. Their cars are easily identifiable, so they are essentially tools for branding. Wherever the Geek Squad cars venture, there are consumers recognizing them and thinking about calling them when needed. Best Buy would not waste marketing dollars on car wraps if they were not pulling in some profit.

This type of marketing can be used even if a company doesnt have company vehicles on the road. It is now quite common for business owners to have private vehicles wrapped for professional gain. You may want to go more flashy and creative when coming up with a design for a wrap on your personal vehicle, since you have more freedom of expression on a private vehicle. If you do have a company vehicle to wrap, you may still choose to decorate your private vehicle in a more elaborate coordinating design.

Local advertising is more difficult today, since many of the traditional forms of marketing have become useless due to technological advances. A good example is the downfall of the local newspaper, since most people now turn to the internet when they want the news. Most companies are now advertising more online, but creative offline campaigns can still be effective. Car wraps allow you to make one investment and achieve long term results without relying on technology.

by: Stan Neal

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