How To Create An Effective Logo

Someone has rightly said, "First impression is the last impression"

. It is also true in the case of Logo. There are numerous products with unique logos, but we remember only those who created overwhelming and everlasting impression on our minds. Effective logo is a type of logo that communicates with customers mind and emotions. It acts as a face of the company. It shows a company's attitude towards their customers. Developing good quality product is not only the key to success rather promoting it to customers has its own significance. Promotion of the products helps consumers to know about the product. Logos are the integral part of advertisement that displays the name and brand of a particular company. It acts as a powerful and influential marketing tool for displaying the exact motive of a company.

Logos are basically categorized into three types namely: Text, Symbol and Combinational. A number of factors determine the type of logo needed by a company. These factors include the image company wants to portray, industry size or uniqueness of the company and many other such factors.

Text logos are those that deal with name of the company. It includes proper usage of fonts for illustrating the initial letter of company's name and may include some graphic element such as lines, borders or boxes etc. This type of logo is suitable for companies that produce wide range of products and a single logo cannot represent them effectively.

Symbol logos are those that clearly illustrate the motive of the company through pictorial representation. It is also known as graphical logo. This type of logo is suitable for the companies that are already well placed and famous. It helps in the spontaneous recognition and identification of the company.

Combinational logos are those types of logos that incorporate both text as well as symbol. It makes the logo design vivid and descriptive in nature. This type of logo is suitable for new and emerging businesses as they want to create their brand identity. These types of logos are visual and self explanatory.

There are various tips that will help you in designing a creative and unique logo. Some of the tips include:

1. Gathering information about company's profile which gets reflected in the logo design.

2. Choosing suitable kind of font for the letter that is to be included in the logo.

3. Selecting appropriate color palate that helps in proper visualization of the product.

4. Proper image selection for branding purpose.

5. Combining all these steps efficiently.

6. Finishing touches which can include visual effects.

By considering all these techniques you can build an effective logo for your company.

by: Cyrus Selster

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