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How To Create Catchy Ezine Ads For List Building

The purpose of list building is to create a wealth of potential customer base that

you can cultivate over time and turn them into actual paying customers. If you take advantage of the ezine and put up lucrative ads. You can create a process for getting on board your lists in the long run. Ezine ads are primarily meant for clicking on the link and visiting your website where the capture page would take up the next task of marketing your product or service over the internet.

Business owners operating online are fast realizing the value of great ads on ezines to build lists that are virtual assets for sales and money making online in the long run. It is the ad that triggers the interest in the visitor to click on your link and come over to your website. The more compelling the ad the more chances you have of building your list.

You need to write a great ad for getting clicks in return. As you are operating online, these are your valuable tools as you don't have live marketing staff to do the hard selling or pre-selling work for you. Your ad is the primary face that should get them interested while your website should do the rest of the job for getting them on board.

You should focus on creating an ad for an ezine that would kick start the process. If you are good at it, then there is no problem. If you feel that putting up an ad is difficult, then you can always hire professionals online who can do a great job for you. But it is simple and you can always save lots of money by doing your own ad.


Primarily, there are three different parts of an ezine ad beginning with the headline, the body and ending with the call for action or the compelling offer you have in mind. You should always focus on the kind and the level of interest you need to generate keeping in mind the type of product or service you are selling online.

The headline is the most important part of the ezine ad as it is an ad within an ad. Headlines are meant to draw the reader to read the body and then go to the call for action area. If the headline isn't catchy and doesn't talk, then ezine readers would find little interest in reading the rest of it. You can either make it prominent with larger fonts and bold letter of the first word or couch the headline in asterisks or arrows.

As your headline is supposed to trigger interest, it should contain all the relevant power words enthusiastically without making too overt a sales statement. The body should highlight with short and crisp sentences, if required with bullet points. And the call for action should highlight why they need to do it now and the benefits that are loaded up.

by: Jeff D McQueen
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How To Create Catchy Ezine Ads For List Building Anaheim