You want to define a focused strategy with which to follow
. Microsoft used social media to focus on three major objectives. Social media is not a holy grail that will cure all marketing your woes; however, organizations can effectively implement social media to augment their offline marketing strategy by using a social media strategy and by defining measures to assess whether its a success or failure concerning that strategy.
By using to its fullest the strength that social media has the ability to posses that is if it is used properly and effectively by the business that is trying to utilize it you can accrue amazing results in increased awareness of your business and the fruits that go along with it. It also has the effect of connecting you and your customers together on a deeper level than a business that isnt using these avenues of marketing. It effectively makes you look more like a personal friend rather than a store owner. One of the greatest strengths of Social media is in its ability to facilitate communication.
Microsofts social media marketing focused on two-way communication between the organization and the customers. Once information was communicated, customers then used social networks and word-of- mouth to inform others. Providing quality and relevant information that is in demand by your customers and also promotes engaging in a two-way communication hearing as much as talking are all essential parts of social media marketing.
One thing you need to be aware of is that you need to give up control. Ill explain one of the largest mistakes organizations make when they begin to participate in social media circles is when they try to control or define the organizations ideal image. Since social media is used primarily for enhancing personal connections between people, organizations that use social media to push an image, product, or service in these networks will likely be rejected for doing that. Microsofts use of social media to better understand their customers wants and needs demonstrated the optimal use of social media marketing in a nutshell.