How To Effectively Implement Article Marketing Into Your Holiday Marketing Strategy

Marketing products and services for the holidays takes a lot of creative planning

. Article marketing doesn't seem to fit into a marketing strategy as well as flashy banners. Unfortunately flashy banners don't offer nearly as much information as today's consumer needs to make an informed purchase.

Cyber Monday 2009 saw a 39 percent increase in sales over the same date in 2008. More consumers are purchasing home computers each year. The trend is expected to see even higher increases in 2010.

The holiday shopping season is far from over, so don't fret if you are late getting your holiday marketing ramped up. Affiliate marketers are in full swing and promoting affiliate products as well as affiliate programs. Online shopping and affiliate marketing programs go hand-in-hand to help create wealth while offering great promotional deals.

Affiliate Marketing During the Holidays

The holiday season is a busy time for consumers. Work, career and family keep most working adults busy. Top a normal busy life with a dash of holiday cheer and you end up with frantic consumers looking for the best deals on gifts.

Consumers need to learn about products quickly. Learn how to write articles that engage readers and create traffic to your affiliate website. Article marketing offers affiliate marketers a way to promote the products and services of affiliate merchants in a few short paragraphs.

How to Write Articles that Engage the Reader

Treat the title as your first impression. Keep in mind that you never get a second chance for that first impression. Titles must be inviting and just informative enough to create interest.

Use the first paragraph to catch the reader's attention. Know your audience and what will grab their attention quickly. Once you have their attention, work to maintain their interest. Content that is too run-of-the-mill or boring loses readers.

The second short paragraph should outline the purpose of the article. The purpose is usually to highlight a product or service. This is an introduction of sorts and keeps things simple. Building a relationship with your readers is very important to your success.

The third paragraph must be light and easy, keep the focus on the reader's needs. Acknowledge their dilemma this holiday season and lightly sprinkle in how you can help meet their shopping requirements.

The next few paragraphs are a good place to include product reviews or comparisons. Keep it short and simple, but make it compelling. Include enough information without to compel the reader to click the link in your author resource box.

Finish with a paragraph that will sum up your product or service in the best way possible. Be decisive in letting readers know your product is the best choice for them. Consider grabbing the reader's attention with a graphic banner that leads them to an article to pre-sell a product.

What do Readers Want from Articles?

Consumers are not looking for vague information and small reviews. They want the entire experience of a product or service is one short, easy-to-read article. This can be achieved by a professional writer and good article submission guidelines.

Be sure to let your writers know what you are looking for and who your target audience is. This will help you both to find the perfect keywords. Once you have the article written and ready to go, it is up to you to decide when and where to publish.

Article Distribution Service

An article distribution service sends your articles to many publishers at once. A wide reach helps consumers find information about your product. Using articles to sell your product is an especially genius way to market your business this holiday season.

Article marketing as a marketing strategy is older than most people realize. Newspapers and magazines were the original article marketing publishers. The reader base was extremely targeted due to paid subscriptions. Online directories are more generalized but group articles into niche categories.

by: Carol Palmatier

POST COMMENT

How Affiliate Marketers Take Advantage Of Article Marketing During The Holiday Season Phrases That Increase Affiliate Marketing Profits Throughout The Holiday Shopping Season Promote Your Affiliate Marketing Products During The Holiday Shopping Season Acn Inc - Any Good? Find Out Here Using Tracking Is Key To Your Affiliate Marketing Internet Marketing-the Wave Of Video Affiliate Marketing & Viral Marketing Helpful Reminders To Avoid Scams Useful Methods To Brand Your Company Using Online Marketing Why 97 Percent Of Network Marketers Are Failing Sports Wholesale Apparel Is A Great Choice For Purchasing Cfd Trading: A Way Of Trading On The Stock Market Without Buying Shares R4 And R4 Cards Revolution Adapters