How To Effectively Optimize Small Business Websites To Grow A Company

The internet is one of the best drivers that will push a company to grow

. Every time a new visitor reaches small business websites, they are a potential client. Growing the base of customers is the ultimate goal for every company both big and small. Getting the most sets of eyes to a site accomplishes this goal. Search engine optimization, or SEO for websites, is a set of techniques designed to get a company's page ranked highly on search engines, like Google or Yahoo, to help deliver visitors to the page.

The Most Important Item For SEO For Websites - The Keyword

Keywords form the basis of optimizing small business websites for drawing visitors. Key words and phrases used through a page are a large part of what search engines look for and they directly correspond to the words that a person types into a search.

Keywords are a popular topic when talking about SEO for websites. The key concept that many people tend to miss is to gear keywords towards making a sale. Think of what kind of person a keyword or phrase might attract. For example, if a keyword phrase would be likely to attract a student doing research, then that would be a poor choice. Keywords should meet a customer's need and attract people looking to purchase your product or service.

Placement And Density

The location and amount of keywords used are both important for getting a high ranking. Preferably, these key phrases and words should be put at or close to the very beginning of a page. This includes titles, subheadings, and within content itself.

Density refers to the number of times a phrase is used within a page divided by the total words of content. Density can be a double edged sword, stuffing the same phrase into a page over and over again makes it unreadable to a human or overly promotional sounding even if a search engine likes it. There is definitely a maximum on the density of any particular key word or phrase.

In order to balance search engine optimization and readability for a human, a 2% density is an appropriate goal. This means that in a 100 word piece of content, the phrase only appears twice. One of the best ways to test to see if the content is still intelligible is to read it out loud or have another person read it. If it sounds awkward when read aloud or is confusing to another person, than the key phrases should be reworked for better readability. Also, remember that density is measured over the entire page, so if a particular area needs to be reworked, the key phrase can be added or removed from other sections.

Using SEO for websites is one of the best ways to drive visitors to a small business' webpage. Best of all, once the webpage is established, it continues to generate leads indefinitely without constant maintenance.

by: Chris Harmen

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