How To Face Serious Challenge By China Toys Industry

China is the largest toy producing country in the world and the China made toys products sell well in too many countries and regions

. Since the reform and opening up, the toy industry in China gradually grow, develop and now become the export industry with absolute advantage.

According to statistics, in recent years, China's toy import market grows at the rate of 30% and top ten toy sales companies in the world including Hasbro, Lego and so on have enter the Chinese toy market. In order to face the competitive pressures from toy industry giant in the world, the Chinese toy companies should take advantage of technology to increase the added value of toy products.

Nowadays, in the era of knowledge and economy, it is inevitable to develop science and technology feature toys. At present, toy industry in developed Europe and the United States have regulated the industrial structure. For example, the demand of traditional plastic toys and stuffed animals products has dropped while more and more people are likely to buy electric toys with high technology and educational toys to develop intelligence. World famous toys companies now are racing to develop the scientific and technological toys and even world computer giant such as Microsoft, Intel and IBM want to put into use digital technology to develop science and technology toys. Generally speaking, intelligent toys have too much additional value, for example, they can be used to take logical judgement. From sales data, it shows that such intelligent toys with science and technology elements have good market prospect. Combined with education ways, people can develop their intelligence from toys playing process and get pleasure at the same time.

In China, there are too many toys categories in toys market, including stuffed animals, plastic toys, electronic toys, model toys, educational toys and so on. Among them, stuffed animals and children car model are the best-selling toy products. Currently, with development of toys industry trends, intelligent toys which are combined with high technology feature are favored by consumers. At the same time, toy industry in China should reduce the imitation of foreign toys and develop the local brands which would have good market prospects, then take advantage of innovation to design science and technology toys, which not only have the strong scalability, but also have the competitive pricing.

More than 70 percent of the toys in world are produced in China, in order to make China toy business become bigger and stronger, two ways including developing famous Chinese toys brands and pay more attention to intelligent toys should be useful.

by: tony steve

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