How To Find New Local Customers Who Are Looking For What You Sell...just Not Specifically

Every day, there may be prospects in your area who are searching for terms like "massage

, facial, manicure", etc. For general terms like this, it would be virtually impossible for you to compete in the natural listings in Google. Besides, why would you want to? You're not looking to interest a person looking up these keywords from Boise, Idaho in your spa services...if you're located in Flushing, New York!

However, putting your AdWords ad strategically in front of a person looking for these terms within a 5 or 10 mile radius (depending on the population density surrounding your spa) may be a very good idea.

But even if your competitors are using Google AdWords, don't let that stop you. You should try it anyway...I mean, you wouldn't want them to get all the business, would you?

How to create a local-specific Google AdWords campaign?

So how can you make it so your ads only show up to prospects who are searching for these key terms in your local area? Google makes it simple. When you setup an AdWords campaign for your spa, you can simply tell Google, in essence, "only show my ads to people within XX miles radius of my location". Here's how:

When you set up your Google AdWords campaign, it gives you this screen that allows you to choose a radius around your location. Note: Click on the "custom" tab to get to this screen.

Plus, you can customize even further, if a radius around your location doesn't apply to your situation. For instance, say you have a spa located downtown, but most of your best potential clients live 20 miles away in the suburbs. You can still target those prospects with your Adwords ads. To do so, click on "custom shape" or select by zip code.

You would then choose what keywords you want to bid on, and how much you're willing to pay-per-click. Keep in mind there's no real way of knowing how many people are searching for these terms in your local area, other than just placing the ads and seeing what happens.

This is why I highly recommend pre-paying Google and setting a daily ad budget - as opposed to essentially writing Google a "blank check", allowing it to bill your credit card for whatever clicks you get. This could lead to a shocking credit card statement at the end of the month - don't do it!

Google allows you to test multiple versions of your ads, and you can start or stop bidding on various keywords as often as you like. It takes time, money and patience to discover what combination of keywords, ads and offers on your web pages lead to sales. But it's a worthy pursuit. And better yet, you'll always know exactly how much you're spending and what kind of return you're getting for your money.

by: Barry Nicholson

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