How To Generate More Targeted Traffic To Your Website

After creating your website, there are many things you can do to increase the traffic and build a strong audience

. Whether you are selling products, advertising your services, or simply building an informational website, the concepts in online marketing remain relatively the same.

If you have just recently created your website and have not performed any SEO or submitted your website to directories and search engines, you may want to read our previous article about generating free traffic from various sources before jumping into some of the paid marketing tactics in this article.

Monitor the results

Before engaging in any online marketing campaign, it is best to always track the effectiveness of your efforts to make sure every dollar is well spent in generating the maximum revenue from your website. Google Analytics is one easy (and free) way to monitor your website activity, set goals, and check how effective each form of advertising is in generating traffic and sales.

Local PPC Advertising

Local online marketing, such as the PocketCents advertising network, can help improve sales for businesses who wish to target specific areas. The advertisements can be forced to be shown only to internet users in specific local areas, increasing the likelyhood of finding buyers for your products and/or services. Local advertising can give a large boost to brick-and-mortar businesses looking to sell more products and services in their direct local market. Try creating advertisements that link to printable coupons on your website and make sure you have a map or a link to get directions to your local business on the same page. If your coupon offer is for something many people would be interested in, you will see an almost immediate increse in foot traffic to your business.

Paid Search Marketing

Bid low but enough to at least be on the first page of results. Find inexpensive keywords with few competitors. It is said that searches using keywords of 3 or 4 words in length are most likely to purchase what they are looking for. Choose very specific keywords that you feel someone would be searching for to find your exact products and/or services. There is no need to pay for huge amounts of untargeted traffic unless you are working on a branding campaign with millions of dollars to play with. Target the traffic as much as possible because fewer clicks and traffic can mean that the clicks you do pay for in the end are the exact customers you are looking for to be on your website. Bidding generally drives the price of keywords up and you may have to consistently monitor your accounts and rebid to keep your keywords active. If this becomes too much effort, you may wish to look for a management tool or a service like PocketCents with a low fixed PPC price.

Internet marketing can seem like a difficult and time-consuming task at times, but there are many tools and services to make things easier. The results from marketing online are easy to monitor and can easily increase website traffic, internet sales and even walk-ins to your local business location. If you are not yet advertising your business online, it is never too late to start.

by: Phil Kanaby (PocketCents Inc)

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