How To Get Demotivated Employees To Commit To Your Company's Future
How To Get Demotivated Employees To Commit To Your Company's Future
Effective leaders and bosses have to have enthusiastic supporters. Since your people are your best source of competitive advantage, you want each single employee to be fully committed to taking the company forward and doing everything they can to make it a big success in both the present and future.
Unfortunately, the recession has caused many businesses to alter their course. In recession-altered workplaces, workers are often adrift, not really clear what the future holds for them or the company and unsure if or how they can make a change.
This is where it becomes necessary to develop positive image of the future that enthuses and energizes the organization and gives your employees something to believe in. Imagination can have apowerful effect on motivation and belief. It can also have a direct effect on behavior. Why do you think golfing coaches suggest their students to always visualize good shots, rather than think about all of the ways the shot could be be miss-hit? Professional athletes and trainers in all sports know that imagining positive future scenarios is astrong way to enhance the chance of achieving a positive result.
Employees become excited by their notion of a positive future, they become motivated to make it afact and their behavior becomes more focused on achieving the desired result. In a similar way, you and your organisation will have a much better chance of success if you create an image of the future that leads to positive outcomes.
So how should you go about creating a positive future?
* Involve your employees. The process of creating a positive future can be energising and engaging. Participation in creating their own personal future - and the future of their working environment - is frequently the vital factor in ensuring staff buy-in to the vision and accept responsibility for making it happen.
* Start with strengths. Even though you've gone through adifficult time, you and the business have survived. Building astrong foundation of strengths reminds the team of their skills and accomplishments and offers a starting point of positivity and optimism. Things to consider and discuss are :
- What do we all know about the strengths of the company, our team, every one of the individuals?
- In spite of all the things that we might want to change, what are we satisfied with?
- What do we not need to lose as we go forwards?
* Describe the perfect future. If your organisation might be everything you dreamed, how would it be? Imagine the future as you would like it to be, and then describe what you see in precise, detailed terms. In other words, look "back" from your success and see what helped you succeed in getting there. When this exercise is done with a team, they'll usually see world beating processes, culture, technology, people and performance. Importantly though , this positive image of the future doesn't just come from anywhere ; as you started with strengths, it is created on the foundations of what you know that you can do, meaning that the imagined perfect future is basically both attractive and feasible.
* Help everyone identify the "What's in it for me?" factor. Creating a positive future as a team is agreat opportunity for synergy. However, while the entire team might have the same positive image of the future, the advantages of making it a reality are likely to be different for everyone. To actually gain commitment and collective action, each employee must fully appreciate its meaning for them personally see what's in it for them personally.
Finally, demonstrate your own personal sense of excitement about the positive future you have created. Continually express your own confidence in eventual success and continually seek, find and use examples of success and progress to build a sense of momentum.
Walt Disney was a genius at getting his employees committed to his organisation's future. When he started his theme parks he was clear on their purpose and their strength. He announced "We're in the happiness business". That is very different from being in the theme park business.
Walt Disney's picture of the future was clear. "Keep the same smile on people's faces when they leave the park as when they enter". He didn't care whether a guest was in the park 2 hours or ten hours. He just wished to keep them smiling. A clear picture of the future drives everything the cast members ( employees ) do with their guests ( customers ) and inspires excitement, commitment and ownership for making that picture a reality.
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