How To Get Media Attention For Your Online Business

For your online presence to be successful you need the support of the media and if

it is not aware of your business, you have a limited level of success to achieve. Consequently, if you want the media to be aware of your online business without paying dearly for it, I have a few suggestions for you.

You need to ask yourself this pertinent question, 'What is newsworthy about my business?' Journalists are always scouting around for the latest news, and even breaking news, hence, if you have the kind of information they are looking for, they will always be coming after you. What is unusual about your business that pressmen will be glad to know about? Remember that media practitioners make their money, most of the times, by reporting unusual events, so, create one for them.

Moreover, prepare a media list of your own that will guide you in coordinating the awareness campaign. Choose reputable and relevant organizations so that your campaign will be efficacious and endeavor to contact the right persons in these organizations. For example, if you are contacting a business publication, the managing editor or senior editor is often the best person to contact. However, if it is a general interest publication, contact the editor-in-chief or the editor that covers your field.

In addition, it is important to know the right time to propose your story. If you can get in touch with media houses to know their schedule for a year, it will help you in determining the right time to put your story across. Also, you should endeavor to release the story well ahead of time it will be published or broadcast. The best practice is to release your story a week or few days before a daily publication or 3 weeks before a weekly publication. Most major monthly publications require a 3-month lead time on the average. If you need more information about lead time, contact the media organizations in your list.

Furthermore, if you can be a resource person to the media, your business will reap from it. Journalists are always looking for contributors and experts in the fields they are covering, consequently, if you can fill this gap and they found your contributions remarkable, you will always be in their good books. Try as much as possible to keep in touch with them and don't forget to send a thank-you letter to them whenever they interviewed you or received an article from you.

by: Olushola Otenaike

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