How To Get New Leads For Your Mlm Business

Closing the gap, building bridges, working together: clichs all

, but despite their axiomatic nature, they remain the fundamental building blocks of lead generation marketing. Closing the gap? Leads are all about building a bridge from a producer (business) to a consumer (customer) so that they may work together. It is fundamental to business success. In fact, one could say that lead generation equals success.

What Is Lead Generation?

At it's basic level, leads are a potential customer that is curious. It's your job to turn that into more. A multi-level marketing (MLM) lead is the contact information for a prospective customer. Simple as they sound, they are why marketers spend millions and get millions.

Tools and techniques include:

E-mail lists Membership programs Online advertisements Seminars and trade shows Direct mail and telemarketing

MLM leads may be bought from an agency or created individually.

Ladder of Lead Generation

At the base of the ladder, the customers interest is piqued. He may have seen an advertisement, heard a rumor from a friend, or watched a commercial. The product is unique from the competition , and thus stands out, which is why the customer wants it.

On the second rung, the customer moves from thought to action. He forays ahead by visiting a web page or strolling into a store.

The next step is for the customer to give feedback. Exhilarated, he fills out an e-mail form and otherwise elects to receive more information. An MLM agency may record his information and use it as a lead.

Finally, the customer actually purchases a product or service. Ca-ching.

Measuring Success

Marketers use several tools to calculate the success of generating leads. Depending on the market you are going after, you'll want to modify your methods of gauging your success. An example is how differently you would gauge success in a social media campaign vs. a traditional site. That's only one example. The bottom line is that you want to research the best way to track the goals you set in order to determine your level of success.

Lead Quantity: Simple math the more, the better.

Cost Per Lead: For instance: if a marketer uses PPC advertising, then each tentative click on an advertisement costs money. 100,000 clicks and two sales do not spell out success.

Lead Conversion: The CPC quandary escorts us to this third criterion. The ratio of visitors verses buying customers is the breakdown of lead conversion.

Interested in success? Then you have to get interested in lead generation.

Copyright (c) 2010 Catalyst R.O.I.

by: Josh C

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