How To Grow Your Business By Watching College Basketball
Do you like basketball?
Do you like basketball?
Yes?
No?
A little bit?
OK. No worries. Whether you like basketball or not does not matter because Im about to show you a marketing idea that will drive the sales of your business no matter what your feelings are about basketball.
Hows this small business marketing idea done?
Heres the deal:
This month a very big basketball event is going on called March Madness. Its the time when college hoopsters from around the country duke it out in a 64 team tournament to see which school is the best.
Many people love watching March Madness.
Ill bet many of your customers (and prospects) are in this audience too.
So...
To piggyback off March Madness you simply run some kind of deal that ties to whatever you sell and college hoops.
Want an example of this?
OK.
In the city I live in (Portland Oregon) there is a very big and popular bookstore called Powells Books. Anytime of day, Powells is jam packed with buyers. But to drive their business even more, some smarty mc-tarty decided to run a March Madness deal which Im sure is causing a stampede to their cash registers.
Why is does a deal like this work so well?
A couple of reasons:
1) First its fresh in your prospects mind. And anytime you can tap into what your prospect is already thinking... you remove much of the pressure from your marketing... which makes getting your prospects attention and making the sale a wee bit easier.
2) Its fun. Dont count out the fact that your prospect always wants to have fun. Sure fun is different for different people. But nonetheless, just about everybody wants some more fun in their life. And a deal like this does just that. It puts a bit of a bounce in your prospects step.
3) Its a good deal. Everybody likes a good deal. And when you give your audience a reason why you are offering such a good deal, your marketing becomes much more believable. And as a result it works much better.
And please...
Dont say your business is different. Or your customers are different. Or something like this wont work for you. I have a client in a very high end B2B industry that uses a March Madness promo to drive sales.
It works.
Just make it work for you.
So there you have it.
I just gave you a simple small business marketing idea you can implement right now (and every March) to grow your business. Whatcha waiting for? Get moving and make this marketing idea happen.