How To Have A Focused Business Blog
Your own business blog or website is a critical tool in making more sales and more money! A focused site is paramount.
When building your business, it is important to know how to focus your blog to help drive customers to it which, in turn, ultimately drives customers to your business.
A focused blog is one that has a specific purpose. The main goal of your business or any website, is to attract more buyer's of your product's or services.
Therefore your blog should include lots of details about your business including: stories about how your company began, how you came to be the owner of it, where its located (if its brick and mortar), etc. In order to have a focused business blog, you want to avoid getting into too much personal stuff.
Some is good and valuable, as it connects your customers to you, but you want to avoid venting about your personal life, your family members and so on. Are you a family owned and operated business? Tell your visitors! Include this sort of info in your business details area.
Your business blog should naturally talk about what sales or specials you have going on currently and should link directly to the sales page on your website.
If you dont have a website, then your blog is the place to post all the details about the sale or special and directing them to your place of business.
Providing a detailed account of your services provide readers with focused information about what you are selling. If youre adding a service to your business, your business blog is the place to get the word out to the public.
Also if youre discontinuing a service your blog can let your customers know this as well. You can write a single blog post about a specific product by talking about how your product can help them, whether its for personal use or business.
You can also create posts about an entire line of products that you carry, as a series of posts. Get your reader's to trust you by providing great content and then they will be far more likely to click on the buy button after you have detailed what's on offer.
Another very important aspect of a focused business blog is to let your readers and customers know you are there for them. The whole point of your business, of any business for that matter, should be to help others in their personal or business lives.
Tell is better than sell! Strange but true...just tell your readers about all how your product will fix their problems. Show your customers how your products and services can help them.
By doing this youre creating clients that will continue to return to not only your blog, but your business as well because they know they can count on you and that youre there to help them and not just for your personal gain. As you continue to build your blog, you will be building your business as well.
By having a focused business blog and using specific key words in your titles and posts, you will soon be driving the traffic you want to your business blog, which in turn will drive them directly to your business! Thats all for today, talk to you again soon!
by: Kym Robinson
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