How To Increase Conversions To Your Site: Increasing Conversions Means More Cash In Your Pocket

How To Increase Conversions To Your Site: Increasing Conversions Means More Cash In Your Pocket

Are you a serious Internet marketer, or someone who makes a living selling online? Then you know the importance of getting conversions on your website. But I'm pretty sure you do a lot of things wrong that kill your conversions. Not to worry, I'm going to educate you shortly. In this article I'm going to give you a short true false quiz to test you. By doing this you will learn that a lot of what you're doing now may not be as effective as you thought. And on the plus side you will discover better methods to increase conversions on your website.

True or false? The best way to increase conversions is to make sales letters as complex as possible.

False!

You don't have to make the process complex at all, when you are writing a sales letter or any sort of directional piece on your website keep it simple. You don't have to have a cleverly crafted sales letter; your only goal should be to have a sales letter that is efficient at getting conversions. Don't overwhelm your readers with a lot of text otherwise they will be intimidated or skim through it far too quickly. Sales letters are meant to play on readers emotions, quick skimming will not allow for this to take place thus fore decreasing conversions.

True or false? Placing yourself in the visitors' shoes is not an effective means to increase conversions.

False!

The first thing you always want to do is put yourself in the shoes of the visitors to your website. You will always want to know exactly who is going to need a given product or service you are trying to promote. You also want to address the individual needs of those people who might be interested in purchasing your product. Make sure you know how to tell them how your product or service is going to solve their problems or make their life easier.

True or false? Having an overly complex opt in form impresses visitors and increases conversions.

False!

You do not have to have an overly complex opt-in form for your visitors, in fact the shorter it is the more likely you will convert. You want your opt-in form to be two fields, namely one for filling out their first name and the second for their e-mail address. Visitors will not mind giving out this small information, and it can help you to increase conversions indefinitely.

How did you score? Did you discover some things you may have been doing wrong on a website that was decreasing conversions? If so you can easily correct these problems. Follow the advise I mentioned in this article and I am sure your website conversions will increase.

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