How To Increase Your Sales Without Spending One Penny On Marketing!

I heard my wife on the phone this morning

I heard my wife on the phone this morning. She was calling a window cleaner. I could tell from their conversation that it wasnt the window cleaner we used last time.

Why? Im not sure. Maybe she lost his business card (if he gave her one) and cant remember his name. But the fact is... the window cleaner she used last time is not making the money this time.

If you were that window cleaner, what could you do to ensure that customers come back to you? And dont say drop your price because that is not the answer, and... youre only the cheapest until someone else undercuts you.

Actually, the smart operator would simply ask the customer how often they need their windows cleaned (or better still, suggest how often they need them cleaned) and schedule the next appointment at the time of doing the current job.

When I go to my local coffee shop and buy a coffee, they give me a loyalty card that gets stamped every time I have a coffee and after Ive bought 5 coffees, the 6th one is free. Wouldnt that be an easy way to get repeat business for the window cleaner?

Maybe they could even go one step further and create a package that includes a regular scheduled monthly window clean. Perhaps they could also add another incentive to even get paid upfront at the time of selling the package, rather than at the time of doing the job.

Wouldn't this increase the sale frequency, the value of the customer and improve the business' cash flow?

I am a staunch advocate of customers' Acquisition, Retention and Upgrade. This comes from the heart of customer relationship management philosophy. It calls for not closing a deal with the customer but opening a long mutually beneficial relationship.

Now what about you? Firstly, what can you do to stop your customers going to the competition, increase the frequency they do business with you and refer their friends to you? Are you closing deals or opening relationships?

Look around. What are they doing in other industries that could work in your business?

Most business owners only focus on the deliverables of their product or service. This might have been fine in the old economy when money was abundant, but in the current economic climate, its more important than ever to look for creative ways to get more customers, increase the frequency of business with them and increase the value of each sale, thus increasing the value of your business.!

I would like to coin the phrase"" The four most destructive words we can ever say are; We are doing OK!" Michael Yacoub

by: Michael Yacoub

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