How To Market A Day Spa Using Social Media
Marketing your day spa using social media is not something you should still be "questioning
whether you should do it", instead you should be thinking about how you are going to gain the MOST advantage from it. Social Media sites like Facebook, Twitter, Youtube, Flickris here to stay, and Day Spas owners who take advantage of it now have the opportunity to gain a massive advantage over their competition. But in order to come up with a social media marketing plan for your spa, first you must understand...
What Is Social Media?
The easiest way to understand the term is to simply examine the term itself:
1) Social: think of it this way, if you were to attend a social get-together or a party, it would likely be an event where a lot of people came together with a common purpose or idea, and interacted with one other around this idea. A birthday party or a church fund-raising event are examples of people being "social" and meeting loosely around a general idea.
2) Media: is basically a form of communication. Online forms of media are mainly video, audio, text and photos.
So, bringing the two together - you have people interacting with one another online, often discussing online media.
Social Networks like Facebook give a centralized place for people to interact, and often what they are talking about is some sort of media they have either found online or created themselves. Here are some common examples:
- Joe posts on Facebook and references a funny cat video he found on Youtube, saying "this is hilarious." A few of his friends or family members watch the video, and comment on it as well.
- Nancy writes a post on her blog about the best "hipster thrift stores" in West Los Angeles, including photos of various items she has bought. She announces her new post on Twitter, 23 of her Twitter followers read her article and 5 of them leave comments or questions.
- The high school band director posts all 100+ photos of the marching band that has a trip to the state competition on Flickr. He places a Flickr widget on the band that has a Facebook fan page. Soon band members and other begin leaving comments about the trip and the photos on Flickr.
Now that you have an understanding of how everyday folks are using social media on a day-to-day basis, you can better get a feel on the type of marketing that will work well for your day spa in a social media setting.
First Choose Your Media and Then Start Getting Social
Video: what products or services do you carry that are best sold when demonstrated? This For instance, a demonstration of how Microdermabrasion works, what it feels like, what it does for them and why it helps their skin would be great content for a video. If you sell cosmetics, a demonstration of how to apply to get those "smoky eyes" (or whatever the latest makeup craze it at the moment) would be another great video idea. Do you offer more "exotic" massages like Lomi Lomi or Thai Massage? Make a video demonstrating each of these techniques.
To take it to the next level, you can coincide a specific promotion with your video (i.e, Buy 3 Microderm sessions and get the 4 free, etc). To have a little fun with it, add a "secret code" somewhere during the video, and if they mention it when they take advantage of the offer, they get an added bonus item.
Photos: before/after photos have been used in advertisements since the late 1800 is used for one reason - they work! Get permission from your makeover clients to post their before/after photos on Facebook. Even better, be sure to notify the client when you have posted them and they are likely to re-post the photos to their wall, giving you even more free exposure. The same could be done with Microdermabrasion, or if you have a hair salon - do the same with before/after hair photos.
Articles: this is your chance to show your knowledge and establish yourself as an expert. Add a blog to your existing website and post articles about skincare, hair care, beauty, or any topic you feel is of interest to your audience. If you are not much of a writer, this is a job that can easily be outsourced using an outsourcing website like www.elance.com Once you have posted your article, post a link to it on Facebook and Twitter and encourage people to comment on it.
With all of the above ideas, remember your objective is to make your content interesting enough that someone would be inspired to re-post it, or make comments.
As you can see, getting the most out of social media requires planning, but most of all it requires "doing". So what are you waiting for? Get started promoting your day spa using social media today!
by: Barry Nicholson
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