How To Promote Your Business For Free By Writing Articles
People who don't make any money online are doing the same thing
. They create a product or find a great affiliate product to promote, then they build a website, and then they sit back and wait for the sales to flood in. They are all making the same mistake. Not promoting their website. How can you expect to make a sale if no one knows your website exists? The good news is that there is a way to promote your site for free; articles.
Here are some pointers that you should keep in mind when writing articles to promote your website.
1. Use an engaging title
The title of your article is the first thing that the reader sees so make sure it is eye-catching and engaging. Make the reader curious so that they want to know more about what you have to offer.
2. Organise your content
Make sure your article is well-structured by including an introduction and a conclusion. Use bullet points and numbered paragraphs in the body content to guide your reader through and make your message clear.
3. Solve their problems
The most useful articles solve a problem that the reader has. Perhaps they need to know how to stop red wine from spoiling their carpet, or how to stop their cat clawing their furniture, or how to promote their business by writing articles.
Take time out to research your niche or market; spend time reading blogs and lurking in forums to see what problems people are sharing. Write about the solutions to these issues and how the reader can overcome their problems.
4. Keep the sales pitch to the resource box
You don't want to turn your articles into a sales letter, you want to show the reader how knowledgeable and helpful you are by giving them the solutions to their problems in a way that's easy for them to follow and understand. Use the resource box to tell the reader what else you can do for them and encourage them to visit your website.
5. Create an article marketing campaign
Once you have written your first article it's all too easy to submit it to a single directory and then wonder where all the visitors are. Article marketing should be considered a marathon rather than a sprint. Create a structured article marketing campaign; it's easier than it sounds, just write four or five articles everyday and submit them to the top five directories.
The more articles you have out there the more people will see them, over time you will build your credibility in that niche and the number of people who click through to visit your own website will increase.