How To Use Google Adwords To Generate Traffic & Sales For Your Business!

One of the quickest ways to market your affiliate product is to use a pay-per-click service such as Google Adwords

. You don't have to worry about search engine optimisation and getting traffic. Nor do you have to worry about your product being out of date by the time you get organically listed.

In short, using a pay-per-click campaign can be a very fast, and efficient method of quickly earning income from your Affiliate Marketing ventures. The same rules still apply when you are Affiliate Marketing. You should have used the product and you should be able to completely stand behind it. Honesty is the best policy. Personalise your website and leave contact details so people can communicate with you.

1. First off, for the benefit of those who don't know what Google AdWords is - it's an advertising service. The idea being that you pay for keywords that are typed into the Google search engine. When you run a search on Google for a phrase you will find that there are paid or sponsored ads on the right side of your search results.

Sometimes there are ads on the top. You pay Google a certain amount every time someone clicks on your ad. These 'click-through-rate' prices range from 0.1 cent to up to $50 per click depending on how much demand there is for that keyword.

2. Once you have selected a type of product to use check out your competition. See what they are doing. See what ads they are writing, and see how they are promoting their products. Use Keyword Spy to find out what keywords they are using.

For affiliates starting out, find a successful competitor who is only using a couple of keywords to promote their product and pick the same product to promote. These are the best keywords for you to use to promote that product.

3. Once you have selected your profitable keywords, and have your website ready to promote, bid highly on those keywords. That way you will be higher up the food chain. Initially, you may have to pay a very high click through rate.

However, as your performance increases and you get more traffic to your website, your costs will decrease.

4. It is no longer sufficient for affiliates to just offer the bare product and hope for the best. Most affiliates offer bonuses such as similar products, some even offer a discount. However, most vendors will not appreciate affiliate offering discounts on their products as this makes their products seem cheap.

I recommend that you offer something that will fit in with the product that you are promoting such as a guide to make it work more effectively or extra hints and tips. It doesn't have to be too complicated but it must be effective.

5. Always track your account to see how your campaign is doing. Wordtracker is a great tool for doing this. This way you can see which keywords are profitable and which are costing you money. Just because a keyword was once profitable for you in the past does not necessarily mean that it will still be profitable.

Using these strategies will earn you money from affiliate marketing. A typical campaign for one product with commission in the region of $100 will probably net you about $2,000 in profit over a two week period. It will probably cost you about $600-800 on advertising. These are reasonable targets to meet.

Take these steps and put them into practice and you will be on your way to being a successful AdWord Affiliate Marketer.

by: Gary McGeown

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