How To Use Social Media Sites To Sell Your House

When you post classified ads on various websites in order to sell a home online you

are really setting the readers up to contact you directly as the homeowner. Many sellers are quite hesitant to do this because their house is listed with a broker and they feel that marketing their own house is not allowed. That is simply not the case at all. There are some brokers who discourage their clients from pursuing any promotions of their own, but that doesn't mean it's inappropriate or in conflict with the exclusive right to sell listing agreement most sellers have signed.

After all, a broker's primary concern is to collect a commission on the sale of a house, and as long as that right is not jeopardized the fact that a seller is proactive and marketing his or her house online is not a conflict. In today's market with so many houses for sale, as the seller you really have to realize that everybody involved has to put in some effort to sell a house online today.

The truth is that people looking for houses are generally online communicating with their friends on Facebook, shopping and playing games, as well as conducting their business activities. Because people are spending so much time online it's crucial to make sure your house is out there, too, where it will be seen by the most potential buyers. I've found that buyers spend some time surfing around on craigslist.com and ebayclassifieds.com whenever they are mildly curious about the possibility of finding a new house in a certain area, even if it's just for entertainment.

But that doesn't mean they have contacted a broker in the area to see what's on the multiple listing service, not at all. Apparently there are many buyers who would rather deal directly with the seller to find a house for sale, especially online. Possibly it's because they are not actually serious buyers, but in my own experience I get more calls and emails from my online classifieds than I do from brokers calling me to show my house through the multiple listing service. I believe that best way to get your house sold is to sell your house online, which means you work at finding buyers for yourself, and then you let your broker take care of the details when it comes time to write up the sale documents and oversee the closing process for you.

by: Leo Kingston

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