How To Write Autoresponder Follow Up Messages That Get Results
riting autoresponder follow up messages is a win-or-lose situation
. If youwrite something that does not catch your recipients attention then you might
as well write something to scare them away. Otherwise, if you write something
that can captivate your target market effectively then you could have already
been printing your own money.
If you were wondering how it is to write autorepsonder follow up messages
that get the results you want, it is actually not as difficult as rocket
science. You just need to know the important elements that make autroesponder
follow up messages great, and here they are:
Element 1 Strong, Captivating Headlines
You want to catch the attention of your message recipients as soon as you can,
and the first thing they would see in an autroresponder follow up message is
the headline. Here, first impressions are top priority, if your headlines
disinterest your market right from the very first word, you would not make a
lasting impression on them. They would not be interested to read the whole
follow up message further, and they would therefore not become interested to
buy your product or avail of your service.
Element 2 Personalization
No matter how everybody denies it, people are very vain creatures. People
love hearing their names or seeing it printed. Reading Hey Al in your
autoresponder follow up message is a million times better than just seeing
Dear Friend or even the more generic To Whom It May Concern. It is usually
good to address people using their first names, so you have to build a list
of contact information so that you could easily write people with a personal
touch.
Element 3 Informative Introduction
People like to get things instantly. You would want to inform them about your
product or service as fast as possible. During the most likely case that your
recipient would just read the first paragraph of your messages, they would at
least know the important details about what you offer to them if your
introduction is all-encompassing. If you are even luckier, the information
you give them at the beginning of the message might even entice them to read
the entire message, getting you the results you want.
Element 4 Creating Awareness
The purpose of autoresponder follow up messages is to create an awareness of
your offerings to your target market. People may not buy your product
immediately, but if they have it somewhere at the back of their minds, they
may buy it a little later. You just need to keep them reminded about what you
are selling or what you can do for them so that when they would need you or
your products, they would go back to you at their own pace.
Element 5 Interesting Content
You want to captivate your recipients about what you are selling them. If
they get bored and uninterested, they will not bother to notice your
autoresponder follow up message. Instead of just listing down the features of
your offerings, you need to tell them how they would benefit from these
features. You need to make them see that getting your product or service is a
good decision.
Element 6 Convincing Comparisons
A great way to convince people that you have a great product is by comparing
it with competing products. People love to choose because they feel good to
know that they have chosen the best option. Now, you need to show that your
product or service is the right choice for your customers.
Element 7 Demonstrating Integrity
People want to be sure that you and your products are credible. They want to
hear from people who have been satisfied with your offerings. They want to
see proofs that you have a product worth buying. Show raving reviews and
convincing case studies that present how great your products and services are.
You have to assure your autoresponder follow up message recipients that
yours is a product that they can trust.
It is not really difficult to know how to write autoresponder follow up
messages that get results. With these important elements you are sure to have
a great marketing channel that can help you get the results you have been
wanting for your business.
by: Elijah Chai