A business proposal refers to a form of an offer letter sent by a merchant with an
aim to establish a long lasting and favorable relationship with the customers. The main aim is to initiate the business of an enterprise with a customer. One can easily and smoothly prepare an offer to a client if it is prepared by keeping a few essential factors in mind.
There are many important points to be kept in mind while writing an impressive offer letter. Keep the introduction line simple yet mind-gripping. The title should address the needs and requirements of an offer letter. For this purpose, you need to know your target clients very well. Good understanding of the potential customers leads to the drafting of an organization in a better manner. In other words, you get a clear and lucid idea of the kind of content that your customer expects you to write. In the Executive Summary, a writer can highlight the main idea behind writing proposal. This is done so that not much time is lost by a reader in understanding the business proposal. There are many offer letters that contain an introductory note which contains content which boast about the company more than mentioning about the offer. The main aim of a good introduction is that a person gets a chance to know about the main proposal as well as its benefits for a reader. Then you can also present the background like the problem in which you should highlight a customers problem. One can even highlight the opportunity to that helps a client solving his problem. In the form of opportunity, you can offer your products or services to an organization. A person can also furnish the details of the terms and conditions of an organization. Conclude with a thought provoking statement so that it can motivate a customer to initiate business with the merchant.