How Twitter Can Help In Internet Marketing Taking Advantage Of A New Trend In Connectivity

People have an inherent desire or urge to keep connected with each other

. Back in the ancient times people made use of messenger pigeons not only to send messages to each other, but just to keep in touch with one another. Friends always want to be updated of each others whereabouts from significant matters such as family and work life to even mundane topics such as ones most recent meal. The internet has provided a great way to connect people and keep everyone updated with the emergence of blogs, apart from the age-old email and personal websites. More recently, people have been given the ability to stay updated with the latest craze known as Twitter.

Twitter is a fairly new service that provides people with a venue for social networking and micro-blogging. Twitter lets its subscribers to post updates through email, instant messaging and SMS within a short, 140-character long chunk. Updates are conveniently poster either through the services website or through some applications like its very own Twitterrific. The shortness of Twitter updates, known as Twits, make it easier for its users to post more frequently by basically telling what they are doing at a particular moment. The short, yet highly informative nature of Twitter has been subject to great attention of internet marketers, several of whom have thought of interesting ways on how the service can help in internet marketing.

Twitter is fairly new, it has been around for just a little over a year since its launching on March 2006. But many people find it to be a hot new trend that can lure hundreds or even thousands of website visitors if used to ones marketing advantage. Perhaps the best thing about Twitter is its simplicity. Being limited to only 140 characters, one would no longer need to be wordy or use fancy tactics just to get a message across. Just as it is easy to tell your friends that you are going to watch a movie tonight, it is effortless also to tell people that the latest Harry Potter movie is already showing this week. This can definitely be a new opportunity to advertise and reach a target market more directly.

For internet marketers, the best thing about Twitter and its twits is the capability to include links in the updates. This definitely can help lure people into visiting a particular website. Apart from this, there are even more ways on how to Twitter can help in internet marketing. Here are some of them:

1. Infiltrating communities Twitter is very much oriented to social groups, catering to peoples need to have a sense of belonging. You can foster relationships with potential visitors by being one of them. Joining communities and being part of these social groups by befriending members can not only help you get visitors, it can also help you entice others to invite even more visitors as your twits would appear on your friends homepages.

2. Make your visitors return with twits apart from adding friends yourself, people can actually add you as a friend by tagging your own website with badges or Twitter widgets. This way, a visitor who befriends you will be kept updated of the happenings in your website, enticing them to visit your page again and again because it is now more convenient.

3. Keep your twits interesting and attention-grabbing common sense would tell you that to attract more people to your twits, you have to send good twits or twits with wit. Be sure that you only send twits that are interesting to your receivers. If you send something useless or boring, people would shy away from your twits and even remove you from their list. But if you keep on sending funny, amusing, and catchy people would look forward to them and at the same time you can lure them into doing something that would benefit your marketing plan.

There are many other ways on how to use Twitter for your internet marketing strategy. This service is fairly new so there are bound to be more creative means of taking advantage of its novelty. If you are looking for new ways to reach your target market then perhaps Twitter is the way to go.

by: Elijah Chai

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