How You Can Create Newsletters That Earn You Cash

You might have several goals with your article writing...

You might be wanting to build yourself up as an authority in a niche...You might be wanting to rank your articles in the search engines so that you can get some good organic traffic...You might want to pump out tons of well copywritten articles that will convert into sales and then drop off, making you tons of money with each article you write...

However, what I'd like to talk to you about today is how you can write articles to use to send to your list, or to send as newsletters, that will be both well written and maximize your sales.

#1 - Ensure that you're taking measures to get your list to pay attention when you send them emails or articles... This is actually much easier than it sounds...Simply make sure that your articles that you send to your lit are all very informative, as well as written inside the niche which you are promoting.

I know that it's obvious, but you wouldn't want to send an article about golf to a list made up of people interested in sewing. That may be a bit extreme, but you understand what I'm saying. Keep your articles relevant. If you give people relevant articles over and over again, then they will become more and more sure that when they read your article, they'll get something out of it.

#2 - The second thing to do is to take some time to make sure that your recipients are all going to WANT to read your article...You need to learn to make your list trust in you. Again, much like before, this is pretty easy to do. All you have to do is make sure that you're not ONLY ever trying to sell them something...More often than not you should be sending them something that you think they'll just enjoy. Write your articles for their benefit, not for yours. If you write articles, and then provide them with free information via those articles, then you're going to be going a long ways towards building up the trust you need from that group.

It's not the worst thing in the world if you make your articles a little bit more personal as well...This will help to build the trust of your readers EVEN MORE!

#3 - The last step here is the best one for you...This is where you get to promote yourself, or the products that you're offering. This is where you're going to write articles for the purpose of selling something. However, you MUST be excruciatingly careful here, because the moment you sound like a salesman, you've lost yourself a subscriber. However, this is easy to do by making sure that you structure all of your newsletters like recommendations, NOT sales pitches.

In addition, if you make sure and provide your readers with a nice bonus for buying something from or through you, they'll be much more likely to feel good about the purchase.

by: Aster Tolowsky

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