How You Can Make An Impactful Corporate Video?
The success of your corporate video depends on your ability to engage the viewers
. It must present a point of view in convincing and interesting manner, persuading the audience to do what the video was intended for. Read on to know how you can make an impactful corporate video.
Marketing pundits regard corporate videos an integral part of the branding conversation. Yet you often find that they have few takers. You wonder why.
The reason is simple companies make boring, unemotional videos that fail to connect to the audience. They roll their eyes; look at the clock, eager to check out.
Branding is all about conversation. Youve to convey your message in the right manner to the audience. Youve to engage them to sustain their interest and then soft pedal the missive.
So, when youre charged with producing a corporate video for your company, you need to come up with a theme that can engage the viewers for the length of the video.
Every video presentation, corporate or otherwise, needs a face to provide a point of view in convincing and interesting manner. That face should be someone viewers should identify with. If youre thinking where to find the face, you can get them right within your company.
Suppose the sales people need a film. The goal is to attract and retain top talent. Discover two or three employees within your company whose personal career story reflects the stories of potential candidates whom you want to get in your fold. Their faces will be like slivers of the talent pool you want to create.
Now, you need to show your heroes overcoming their challenges. Without them, the stories will be too sugary. Discuss with your heroes what challenges they faced in the workplace and how they got better of them. May be, they:
* had a medical condition that limited their opportunities
* felt overwhelmed initially with the work; felt it wasnt the right job
* found their hard work was not getting any appreciation
* failed to get any substantial business in the first month or two
The challenge-dragons would take different forms and the heroes will fight them and emerge victorious, smiling, unscathed. Their struggle will create an emotional bonding with the audience. Theyll love watching their real world achievements as it is what they crave for.
You have to make sure that the stories are created in powerful manner to mark a profound effect on the audience. For that, youll need high definition images and footage. Youve to weave your story around it to conjure up a video that makes the desired impression on the audience.
You need not shoot all the images/ footage on your own, nor can you. Such material is shot by highly skilled professional photographers, which they make available for corporate requirement on online footage libraries. MrFootage, for instance, is a library offering HD
stock footage on research work, stock exchange, office infrastructure, industries, transport, etc. You will get material that you can use on your corporate video to increase its effect multifold.
Your video must make the audience gain a deeper appreciation of your heroes. They need to inculcate in them a sense of empathy for the protagonists. The faces on the video are your messengers now, who will successfully deliver your message to the target audience.
by: Erik Jonason
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