How Your Business Can Benefit from SEO

How Your Business Can Benefit from SEO

How Your Business Can Benefit from SEO

Business in the 21st century is much different than it used to be. In the old days, whenever people needed a product or service they would do one of a few things: check the phonebook, call information, or ask a friend. Today, those references are pretty much useless in comparison to the Internet. Personally, I use the Internet for almost everything, which I'm sure is true for a lot of Americans and people from all around the world. So, how can you, as a business owner, harness the massive power of the Internet to increase your sales and profit? Three simple words: search engine optimization.

Gaining Traffic from Search Engine Results

Whenever someone searches for something on Google or another popular search engine, the sites they see on top have been highly optimized and worked on in order to get there. Google does not just give positions away you have to work for them. Basically, the sites on the top of the results page have TONS of links pointing to them from other, hopefully respected websites. These sites get a lot of search traffic, especially considering about 90% of people find what they're looking for within the first page of results. Obviously the higher up your site gets in the search results the more search traffic you will get.

Search traffic is extremely valuable not only because it can bring in tons of fresh visitors and customers, but because it's free. For the most part, maintaining your position in the search results will not cost you anything, unless it's an extremely competitive term and your rivals are working hard to trump your site. Technically, if you found a good search term without too much competition, you could do some SEO, get it ranked in the top 3, and let it sit there forever. That link will continue to bring search traffic to your site, whether you continue to do SEO or not. It might drop down a bit in the results if you leave it alone, but it will not disapear randomly, and it will continue to bring in search traffic for years.

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