There are so many things to learn when purchasing a quality digital camera. The first rule though and the most basic one is to never purchase a camera in a discount bargain store that is not even made by a well-known company. You are never sure of the quality it will give you and the features may also give you some difficulties that will lead to disappointments. Like any other things you intend to buy, it would be better to do even a bit of research before actually purchasing your product.
Learn some things for a specific camera you are interested in buying. Let's say, you are interested with a new Canon digital camera you saw on a commercial on TV. Ask yourself first; is this product really what I need? What exactly will I use the camera for? How much money do I really have for this product and how much more am I willing to spend for the other accessories it goes with?
Keep in mind that there are so many different digital cameras even with Canon digital cameras. If you love the sea and fond of water adventure, there are cameras available that you can use to go diving. If you are a hobbyist and is aiming a future career in photography, then a better selection of Canon DSLR should be taken into consideration. If you are just going to use it for uploading your daily activities on facebook or other networking sites you intend to use the camera, then there are different types of Canon powershots that you can select for your activity.
Another problem that you should also assess is the place you intend to purchase your camera. As mentioned above, never purchase your camera on a discount bargain store that sells everything from car parts to kitchen sinks. One place that you can select your camera is through online. Of course if you are going to purchase your camera online, you will need to find a reputable store that you can trust. Although there are a lot of online stores when it comes to digital cameras, it would be more reliable if you can find an online store that also has a retail showroom that totally caters to cameras and digital cameras alike. Purchasing from a store that has both an online and offline store will guarantee you of its credibility since they have their reputation to back them up.