3. Be clear and concise in all your communications
Tell someone one thing about your business and they will remember it. Tell them 7 things and they will forget everything. Focus on one aspect of your story and ensure the benefit to your customer is clearly highlighted.
But content is not the only consideration.
The visual components must also clearly and concisely represent your brand and weave into the fabric of your story. Your marketing agency wouldn't marry an elegantly written piece about the world's finest chocolates with visual components that work for an adventure magazine, so why should you?
Follow these simple marketing guidelines and you're well on your way to building stronger customer loyalty which leads means building a bigger business.