How not-for-profit organizations can use online marketing tools and get traffic

How not-for-profit organizations can use online marketing tools and get traffic

Unlike businesses, not for profit organizations are not driven by profit making but by a cause. But despite this fundamental difference, there are certain processes that are common to both businesses and not for profit organizations. For instance, both types of institutions will have operations departments, a finance unit, and IT department, human resources etcetera. In the same way, internet marketing tools are not the preserve of businesses not for profit institutions can make use of the web to further their reach and realize their objectives and increase their web traffic.

The following are just some of the ways not for profits can use the web effectively to get more traffic:

Set up a website This must be the first step. The website should be professional, attractive and present a compelling case for the causes the organization stands for. One must engage a professional web designer that has a proven track record and can provide references from similar websites he or she has built. The website must clearly state the organization's vision and objectives. The website ought to be updated regularly. Any comments by customers or submissions via web form must be responded to promptly.

The website's content must be relevant and informative When updating the website, be careful not to put up too much information that eventually adds little value to explaining the organization's cause. Superfluous information will unlikely lead to reader interest. On the other hand, too little information will leave readers ill informed and unable to make the decision required. To liven up the site, make use of pictures, videos, podcasts and blogs to facilitate interaction with site visitors. The pictures, names, titles, qualifications and responsibilities of the key persons in the organization must be prominently displayed this gives a more personal feel to the website.

Have a web form for collecting the email address of persons interested in further information or the organization's newsletter. The regular email newsletter will keep the organization front of mind for each recipient of the email. The email addresses can also be a means of updating recipients of new developments. RSS feed subscription should also be present on the site to allow web traffic to subscribe to news and updates.

Not for profit organizations have different approaches to funding. Some rely solely on large organizations; others rely on funding from individuals while there are those that are open to both individual and institutional donors. A website is a convenient way to obtain donations from individuals and smaller organizations. This can be achieved by allowing donation via credit cards and the major internet payment service providers such as PayPal and 2CheckOut. The advantage of using a website to raise funds is that the site is accessible from anywhere in the world as long as there is an internet connection.

Social media sites such as FaceBook and Twitter are a convenient and low cost way to reach a large online audience fast. Not for profit organizations can create profiles and fan pages then use these to connect with people that have a similar interest. The aim is to make the cause of organization known to a larger audience and increase the web traffic.

POST COMMENT

Organization for Busy Families Organ And Arts Events For Organizations And Angels Rivethead and Organizational World By Mansur Boydaş Mansur Boydas Vahdi Boydas Where Stress And Disorganization Collide Disciplined Recruitment Process Leads To An Efficient Work Force Of An Organization Why do organizations use the ID holders and charity merchandise? The Function of Chief Portfolio Officer, (CPO) in an Organization 5 Employee Engagement Barriers in a Matrix Organization Small Organizations can Play with the Big Boys Effective Recruitment Process of an Organization Extended Distance Relocating Organizations Quotes - How to Create a Matrix to Negotiate a Superior Agreement Managing the Change to a Lean Organization Organizing User Accounts Password and additionally recovering lost Password