How professional logo identity makes a real difference to business and brand

How professional logo identity makes a real difference to business and brand

The home PC has undoubtedly revolutionised the 21st century and has totally changed our day to day life for the better.

But it has a lot to answer for too as far as I'm concerned.

It has developed a breed of people who can now become overnight art directors. Or so they think

Small companies in particular have developed the ability to create their owncorporate identity using the great PC invention commonly known as clip art (or similar).This method of identity creation has a hugely detrimental effect on a companies' brand perception, and here's why.

There is no doubt that a smart,professionallogo identity, can position a company as a major player within their sector, but this isn't enough, companies need a strong brand, and this needs to run through every part of the organisation. The professionalism is reflected in thecorporate identityand client facing literature down to the way the people pick up the telephone. onebestway understand brand and that's why you should come to us. Every. Single. Time.

Businesses that run withsuccessful marketing and brandingwill always see a greater return on investment. More often than not if a companies' logo looks cobbled together the consumer will perceive this business as ordinary and sub standard. It's just the way it is.

Agreat brandisn't a tangible thing, but is extremely valuable. It lives in the customers mind and is recalled and remembered when required. This is the job of a greatbrand identity. For example the next time you need low cost, high quality furniture from that company that's blue and yellow, 9 times out of ten you won't be thinking about Dave's furniture shop!

onebestway build powerful brands with longevity, and the logo identity is one of the very first building blocks.

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