How to Advertise Your Small Business With Article Marketing
How to Advertise Your Small Business With Article Marketing
Online marketing is not much different from traditional advertising. Publishing articles through a distribution company is one of the most misunderstood types of online marketing. The process includes three basic steps: write original content, submit articles, and distribute them.
It's dog eat dog in today's business world. One day you're in, the next day you're out. However, there's currently a growing means of taking your business to the top and staying there. If your starting your business online, you need to know how important it is to get linked into today's current marketing techniques.
Current Marketing Techniques
Y ou must do two things in order to do business online. The first is obviously to get a website up and running. The second is to figure out how to drive traffic steadily to your website. Traffic is the term used to indicate a website's visitors.
Article Marketing coupled with online distribution utilizing article marketing automation is a leading way to earn business and keep it. The article marketing process includes writing quality content that your potential customers need to read. Publishing articles is a snap when you employ the services of a distribution company.
How To Drive Business to Your Website
Through your own personal business knowledge you provide first hand wisdom to readers who are already looking for what you have to offer. This wisdom, when distributed correctly, leads people to your business by providing your content in online ezines they're already reading.
You write about your business and submit articles to a distribution company that sends the articles to various publishers. Publishers are already publishing articles written by your competition. Put your business website on the virtual map by kick starting your article marketing strategy.
Social networking sites are a Web 2.0 technology that people use to connect to one another and learn about each other on a more personal level. If you write about your business and submit articles you provide potential customers something more than a traditional advertisement provides. You give them someone they can trust and the confidence to make a purchase.
The Not So Traditional Way to Advertise
Every social networking website you visit whether it be a forum, a social site or information site like wiki, has ads. Why not use what these sites are about to advertise your business? A traditional ad may be seen once then rotated to another ad upon reloading the page.
Banner advertising usually gives readers one opportunity to click your link. Refreshing the page or visiting again later often shows readers a different ad. Make your content the main attraction of the page with a well written article.
Online communities are all about sharing. Article distribution allows you to gain the faith of consumers when they see various writings about your site. Publishing articles is what publishers do best. After your content is published, share those links with everyone on your friends and followers lists on each social networking website you choose to use.
Web 2.0 Technology, What is it and How Can You Use it?
Two of the most popular web 2.0 sites are MySpace and Facebook. Odds are you're already connected through one or both and most of the people you know are on there too. You can leverage the power of sites like this to improve the conversion rate of your online business website.
Create information about your online business on these sites in the form of a fan page or advertisement and build your reputation further. Once you create a fan page on Facebook for example and customers become "fans" of your product you can write all about your business and publish it to these sites.
The potential to drive traffic to your business is endless; you simply write informed articles about your product or service and share them with others. Write and submit articles to your choice of distribution companies. Sit back and watch as publishers begin publishing articles to thei
Now Pay Close Attention --
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