How to Build an Optimized Local Business Listing?

How to Build an Optimized Local Business Listing

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If you own a local business and are looking for new customers, you will find that you will need to do some work on Google Places, previously known as Google local listings. Once you have claimed your local business listings and verified them, it is time to optimize them.

Profile completeness is a major factor that influences Google local listings because profiles that are more complete have better rankings than competing listings that are less complete, so it is significant to fill out the all of the fields for your business profile. Additionally, optimizing your local business listing consists of paying attention to the below mentioned steps:

Business Information

Completing your business information includes filling out the required fields such as company/organization, country, city/town, address, state, ZIP, fax numbers and main phone. Also, make sure to use the actual DBA (Doing Business As) name for your company and your actual address. Do not forget to use an e-mail address that is associated with your website domain and is used to contact you along with main information such as details of your company and services with your location.

Business Category Selection

To ensure relevancy it is important to select the right category for your business because selection of the right category can make or break your chance at ranking prominently within Google's local listings.

Service Areas

Google Places has recently offered the option for businesses to define their service areas. Selecting the wrong areas could result in sharp drop in rankings for your Google Places listing. Google Places also offer the option to cover your business address totally, if you want to keep your business address private.

Images and Videos

Adding videos and images not only helps your local business listing become more interactive, it also counts toward a 100% complete listing. Use this option to upload and display some of your business related events and photos.

Review and Submit your Listings

Check your listing data for accuracy and the click submit button to save your changes so that Google places can pick up your listings and make your business more widely available to reach customers.

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