How to Caffeine-Ate Your MLM Business
How to Caffeine-Ate Your MLM Business
How to Caffeine-Ate Your MLM Business
If you have been using the internet to market your MLM or home-based business, Google has recently announced some changes that you might be interested in. It's called Caffeine, and it's Google's newest big dog indexing machine. You can either learn to ride it, or get run over!
For those that don't know, Google is really just a list of websites or URLs (the domain name) that has been carefully indexed. The goal of all search engines is that your search results in the most relevant content for your query. Search engines like Google go out of their way to give consumers the best and most current website pages that match the search description.
But the web has changed. Websites used to be updated infrequently and left mostly static. But with blogs, Facebook, and Twitter, the web is changing every second of every day. Stories and news reports are often blogged and tweeted well before the associated press picks it up. As a matter of fact, many people now refer to the news as the "olds."
The hardest part about being #1 is staying number one. Caffeine is Google's answer to the social media explosion. Posts and updates, which were once unheard of, are now the norm and Google wants to make sure you can find them. For anyone making a living on the web, these changes will affect you!
Now the announcement of Caffeine is less than two months old at the time of this article. Already SEO and SEM companies have shifted their focus onto the new Google, and you should too. So if you are reading a book about SEO techniques, the information is outdated. It's still valuable, but just a bit less.
It seems the old formula of maximizing content and back-links are just not going to complete your quality marketing strategy anymore. Marketing researchers and testers have found that the new searches have increased Twitter posts and Facebook status results. So now you're thinking, "Great, but how does this help me?" I'm glad you asked.
Large companies, depending on your MLM or home-based business, aren't always flexible and savvy enough to build the now important links on platforms like Twitter, Facebook, Digg, etc. By keeping your business in the news, with continuous content creation, and a social media campaign (which can be automated), you may be able to get top billing on your keywords. The following are the methods you now need to get to the front page of any search engine;
Google Local Places listing - Make sure you submit your site!
Videos -Depending on the query, Google will show video thumbnails,
News - Keep your business in the news,
Twitter - Actively participate in your industry/niche,
Friends - Make a lot of friends in Facebook, Google, and yes MySpace
Product Feed - Get your products in Google Products,
Documents - Let your clients download documents (Word documents, PDF's, PowerPoints),
Organic - Regular old SEO tactics apply here (By a book).
Obviously, Google's Caffeine is still in its infancy, so the importance of these strategies and the weight of these activities have not been completely diagnosed. But I think most experts will agree that these techniques will not hurt your site
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