How to Conduct a SWOT Analysis - The First Step in Advertising Planning : Swat the competition!

Most Threats and Opportunities fit into one of the six PESTLE factors -Political

, Economic, Social, Technological, Legal and Environmentalfactors.

Having a sound understanding of your products (and company's)Strengths, Weaknesses, Opportunities and Threats is the first key stepin formulating an advertising planning strategy.

How to Conduct a SWOT Analysis - The First Step in Advertising Planning : Swat the competition!

By: Mia Cusack

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