How to Create Effective Business Banners

How to Create Effective Business Banners

How to Create Effective Business Banners

Business banners are one of the more efficient ways of marketing your business to a large client base. This is because this type of marketing is portable, colorful, attractive, and effective. Sign makers can customize a banner for you that advertise anything you want about your business. You can create special sales banners, advertise your business at an expo, or use smaller signs to advertise within another complementary business. No matter how you look at it, hanging a banner is an effective marketing tool. But if you don't use a captivating design, you may find that all of your hard work is never acknowledged by customers.

Choosing the Size and Material

The first creative design decision you'll need to make is the size and material you want. If you need the sign to be seen from a distance, you'll want to choose a larger size with a strong, weather-durable material. Maybe you're hanging the banner near the street for passerby to notice your business. The sign would need to be large enough that people could read it, and also be able to stand the debris and wind caused by passing vehicles.

If you're simply looking to advertise services within your company, you can easily use a smaller horizontal sign to hang on the wall or counter to advertise daily specials, products, or services. Since these signs are being used indoors, a lighter weight material is acceptable. Many signs are made from some form of vinyl, but some companies use a strong PVC material to make the banner more weather resistant.

Lettering

Choosing the size and typeface of the lettering is the next decision. Large letters with an easily readable typeface is necessary for any large sign that must be read from a distance. If you use a scrolling typeface, you risk losing business due to people not being able to read the sign quickly as they pass by. Most vinyl lettering companies have an extensive database of fonts they can print onto your banner. Smaller signs can use fancier typeface, since customers will already be getting close enough to them to read it.

Colouring

Sometimes choosing the colour scheme is easy. Maybe your company already has a logo they use and you will be making the banner the same colour or colours. If you don't have a logo, you will need to pick a colour scheme that attracts attention without being an eyesore. You want to avoid neutral colours for larger signs because they don't catch anyone's eye. Save the toned-down colours for smaller signs that you're using indoors to advertise product or services.

Black typeface is common, and most any colour goes with black. Your main concern is choosing a background colour that is either too bright or that makes the banner hard to read. If you really want to improve the reputation of your business, make sure to keep your banners similar so that they start to represent your company.

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