How to Create a High-Quality Sales Tool For Your Embroidery Business
How to Create a High-Quality Sales Tool For Your Embroidery Business
Creating a High-Quality Sales Tool that is a real asset to your embroidery business will increase your sales. Using white Felt, sew out many of your best designs and the fonts that you use the most. When you are sewing out your designs, add a number under each design signifying the stitch count.
This makes it easier when you are trying to explain to a customer about stitch count and they can see approximately what a 10,000 stitch logo is going to look like.
As you are sewing out the fonts leave enough space between each one so that they will have a neat even border. Sew each font in a different color. Use the colors of thread that you carry in stock. If you want to offer several fonts for your customers to choose from start, with the one that is the most popular first and then continue on. It is easiest if you sew out the actual font name. This way every one understands what they are choosing.
Choose different sizes for your fonts so that you can use this as a tool also. Example: If you sew names out in a certain font, sew that font out in the same size that you sew out a name in. That way the customer totally understands exactly what he is getting.
If you have a certain size that you prefer for a left chest, sew out a block or script font that is popular for the left chest in the size that you normally use for the left chest.
After they are sewn out and trimmed perfectly, press a heat bonding material onto the back side of the embroidered sample pieces. Purchase the heat bonding material from the fabric store or an embroidery supply house.
Cut out each one of the fonts and designs using a pinked edge. To get a straight even line turn your embroidery over to the wrong side and draw a line with a ruler measuring up from the edge of the embroidery. Make sure that they all have the same amount of space around the embroidery so that they are all cut in a uniform manner.
Purchase 8 1/2" by 11" business card stock from the office supply store. With a hot iron or heat press machine, lay your cut pieces onto the business card stock and press them in place in a neat uniform manner. With a 3 hole punch, punch holes on the left side of the page when you are finished and place all of your sample pages into a 3 ring binder. Use one with the clear plastic storage view on the front. Create an attractive cover with your business name on it to slide into the front of the binder.
This makes a great sales tool that you can leave on the store counter or take with you. When I had my large embroidery business I furnished each one of my dealers with a sales binder and it really did increase my sales. It was very easy to use and the customer always knew exactly what type of quality they could expect.