How to Do Your Right Business

How to Do Your Right Business

How to Do Your Right Business

Are you a webmaster? Writing and designing an online newsletter can help you reach your taget audience in a creative and low-cost way. Instead of spending time and money on direct-mail campaigns, TV commercials or print advertising, use an email newsletter on a regular basis keep customer informed. New subscribers can elect to reveive your email newsletter by clicking on a link. This eliminate the need for a high-pressure marketing campaig-new prospects find you through the internet.

You can choose the right PHP newsletter projects to do your right business.

Introduction:

1. Develop a system for updating your newsletter. Some companies announce sales on a weekly basis to email subscribers, while others prefer monthly or quarterly newsletters. Assign a particular employee with the task of updating the newsletter to keep the format consistent and avoid duplicate mailings.

2. Brainstorm ideas with marketing and creative staff. An online newsletter can include links to articles on your business website, short articles of interest to customers, employee and executive bios or anything that will increase business. Be sure to include a wide range of topics for possible use in the mailings. Recycled subject matter can turn people off and have them clicking the "Unsubscribe" link.

3. Choose an online marketing service or software. Many email marketing templates are available from industry leaders like Constant Contact, which has supplied email newsletter and marketing solutions for small businesses since 1998 and LetterPop, which has an easy "drop and drag" system that allows the designer to place photos and text boxes in a ready-made template. These companies provide support and software for a fee or at no cost, depending on the plan you select. Higher-priced plans allow you to send as many as 365 newsletters a year to thousands of contacts.

4. Design a readable, eye-catching newsletter. Create a multi-column layout with short lines of text. This makes it easier for readers to follow words from one line to the next. Long chunks of text look clumsy and are difficult to read in an email. Use graphics and photos sparingly, choosing only the most important ones to get your point across in each online newsletter. Minimize the download time of each photo by using a 72 dots per inch (DPI) resolution or less. If it takes too long for a photo to load, the customer might grow impatient and delete the email.

5. Examine the finished newsletter in several different browsers, like Mozilla Firefox, Internet Explorer and Google Chrome, before sending it out. Alter the newsletter design if it looks odd in one or more browsers.

6. Compile your mailing list. You can gather emails from customer databases, surveys and online or print forms. Update the list on a regular basis, checking for invalid addresses and former subscribers who have "opted-out" of the list. Ensure that your content is reaching your target audience by "qualifying" customers for interest or service before adding them to the list.

7. Track the response to your newsletter. Through customer emails, and Web and email statistics programs. A PHP Newsletter "script" like List Messenger Pro or Fast Sender allows you to see how many customers have read your email newsletter and clicked on links within the newsletter.

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