How to Influence Consumer Behavior Using Digital & Social Media Marketing

How to Influence Consumer Behavior Using Digital & Social Media Marketing

We've all seen it before. We log into our Facebook, Twitter or eve email account, and see ads that make us stop and read. Why? Because the product blinking before our eyes is something we actually want or need. If you've had this happen to you, someone did a good job marketing. Today, the shift from traditional print to digital is expected and no longer a surpriseunless you've been living under a rock for a decade.

As we explore the techniques marketers are using to keep up with the world of advertising on the iInternet we will learn there are two important ways to achieve the most success for your company. The first is the use of digital marketing. These are the pop up ads, flashing banners and sometimes annoying distractions floating across the page as we check our emails. But it works, nonetheless, capturing your target audience. The second, which many companies still haven't come around to is social media marketing. As much as some of us may hate that sites like Twitter and Facebook take us away from face-to-face communication, we are living in a new age, and this is where people are. This is where your target audience is, so if you want to reach out to them, you have to do your research and get into the gamequickly. This is where consumer behavior influences are found and customer relation management is crucial. Get to know your potential customers. Your competitors are probably already there, and your competitor could be a 20-year old entrepreneur, because with the innovations of today's technology, kids are catching on before corporations.

The biggest mistake companies are making is their way of thinking. You cannot simply add icons to your page and expect people to engage in your company. You have to research and find your audience and engage in conversations using these outlets. You have to see what is trending, what people find "hip", and get involved. When it comes to both of these marketing approaches, laziness is not acceptable. Think of it as a social media marketing campaign. You have to put your time in and get the attention that will make you a leader, not a follower. So what do you sayare you ready to market your way up or are the preconceived notions of social media still holding you back from success?

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