How to Leave a Pitch Perfect Message

How to Leave a Pitch Perfect Message

How to Leave a Pitch Perfect Message

When working your newly purchased leads, it can be frustrating to get an answering machine instead of a real person. Many agents say they don't even bother leaving a message, because the amount that call back is so low. However, by employing a few simple strategies an answering machine can prove to be your best new sales asset.

1. Keep it simple:Trim your message down to between 15 and 20 seconds at most, and be sure to include your name and contact at the beginning so that if you get cut off your potential client still has your details. Speak in a clear, pleasant voice, don't rush, and follow up within 24 hours if you haven't heard back by then.

2. Every word counts: Touch on key attention grabbing points such as "quick approval" and "low deductibles" in order to make your pitch more persuasive to potential buyers.

3. Get personal: Always leave a personalized message using the lead's full name (practice beforehand to make sure you get the pronunciation right).

4. Offer a solution: Study your potential's lead sheet, and identify any problems, which they may have specified in their questionnaire. Do they have specific medical needs; what stage of life are they at? Try and come up with a solution before getting on the phone, and when you leave your message let them know about some of the services you offer which might fit in with their lifestyle.

5. Leave them wanting more: Be sure to mention some of the benefits you can offer to your potential clients which will fit in with their specific lifestyle. Have you found an amazing deal for someone in his or her same demographic? Do you know of any new policies on the market that might be a perfect fit? Give them just enough of a tease to make them call back for the details.

6. Instill a sense of urgency: Give your potentials a deadline which they will have to act upon, such as when rates will be changing with your preferred carrier, or how long you will be able to offer a specific deal.

7. Give them options: First off, leave your preferred contact method, but if you have a website you can also direct your potential client there so they can browse and compare plans on their own before getting back to you. This can be helpful for both of you in the long run, as you will have an informed lead and your lead may be ready to act by the time they speak to you.

8. Practice makes perfect: Before you ever get on the phone you should have several scripts worked out for leaving messages. By having a few options available on hand you can further tailor your pitch to your potential client. Remember you only get one take, so practice beforehand to make sure you sound natural and enthusiastic.

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