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How to Link Well for SEO, 10 Things New Sites Should Do

One of the first things you're going to think about once your new site's up and running

is how to get the links you need to attract the attention of search engines for their results pages.

One of the first things you might ask yourself is whether your site is optimal in every way where SEO is concerned. If the answer is no or not sure, then you might want to bring in a good SEO agency.

Agencies generally provide a wide range of SEO services, but if you're thinking specifically about links you could always employ a specialist link building company for the best results.

So, having asserted that the best advice is to get the best advice, there are still some things you can do yourself to get the ball rolling in terms of good links to your site. Here's our list of ten things new site should do in order to link well for SEO for those who are wondering how.


Have Firm Strategies in Place

Strategies for linking should not be taken lightly. Link building is a vital part of marketing as a whole, just as it's key to good SEO. The way in which your company encourages links, and which kinds of links it wants to invite ought to be the product of research, meetings and management decisions. It is to be hoped that the importance of relevant links for SEO purposes has featured in every aspect of your decision making.

Pay Attention to Your Competition

Do some research into where good links to your competitor's sites are coming from. There's really nothing preventing you from going after the same links, if you think they're also right for you. When different businesses are competing in the same marketplace, common links are commonplace.

Bought Links and Other Black Hat Methods Don't Work Long-Term

As a rule, you should beware of any SEO methods that claim to bring instant results. Suddenly featuring a high volume of irrelevant links on your site is one of the ways of attracting negative attention from search engines you're trying to impress.

Realise the Benefits of Exactly Matching Terms in Links

Links that feature keywords and phrases that exactly match anchor text can be very useful from an SEO point of view. Remember not to overuse keywords as it can be counter productive. Try to achieve a balance.

Examine On-Page SEO in Terms of Linking to a Homepage and a Sitemap

If your site's been designed with SEO in mind, it will feature a sitemap and a useful homepage. Remember to link effectively back to both of these from every page on the site to get the most out of them in SEO terms.

Start a Social Media Campaign

Social media optimisation, or SMO, is at the vanguard of current theory. The possibilities for good linking via social media sites are phenomenal. You might decide to get advice on this from a specialised social media agency.

Think about Authoritative Links

Some links are better than others, and in search engine terms some are very good for a site, just as others are very bad. Some of the best links come from sites that have obvious authority. This authority can be discerned from the domain name. Educational and government sites are authoritative. There are many others. Seek them out!

Be Generous When It Comes to Linking out

Linking to good sites can be useful for users, for the sites you link to and for your own reputation. Sites you link to might well reciprocate by linking to you in return.

Check the Links You Feature for Validity

Getting links is not the whole story. You need to check regularly that they lead to active pages. So-called broken links are bad for a site in that they simply make it look bad.


Link Effectively to and From Your Blog

An SEO blog tends to be included on a site for the benefit it brings in terms of new content and linking opportunities. If yours is a blog that's been included for the SEO benefits it brings, then you probably don't need telling that you need to maintain it and continue to encourage links to it.

How to Link Well for SEO, 10 Things New Sites Should Do

By: Rutland
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