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How to Recognize What a Company is Worth and Setting the Selling Price

How to Recognize What a Company is Worth and Setting the Selling Price


Establishing an selling price is a process that brings about lots of stress. Sellers do not want to leave money on the table by setting an asking price that is too low. In the alternative, an asking price that is too high can deter qualified prospective buyers from inquiring about the company. Sellers need to identify how much money is required from the proceeds of the purchase to achieve their goals. Once a Seller determines how much is necessary, they really should then get in touch with a business broker to get an opinion of value. Ultimately, the value of a company is decided by what a buyer is willing to pay for it.Every Business has its very own specific set of circumstances that set it apart from others. I have heard prospective buyers and other business brokers claim that business value is all about the numbers. I agree with this statement to the extent that the numbers have to be there. Two companies with the exact same financials, however, can have very different valuations. A company making $300,000 a year cash flow with two clients is likely to be worth a lot less than a company doing $300,000 a year cash flow with a hundred clients. A company with up trending revenues and profits will be worth more than a company with down trending revenues and profits. Most savvy potential buyers will complete a risk evaluation and make a reduction for riskier companies.Typically most companies are valued as a "Multiple of Cash Flow." Cash flow, or owners discretionary income, is the number that is calculated by adding interest, amortization, depreciation, extra-ordinary payments, owner's income and other discretionary items to the net income line of the company. For instance, the multiple for a traditional retail-clothing store may be 2.0. If the cash flow is $500,000, the selling price of the business would then be $1,000,000. Most buyers average the previous three years of cash flow when the company is in an uptrend and only look at the previous twelve months of cash flow when the company is in a downtrend. This is because it is much more beneficial to them. Banks, however, will look at the last three years and come up with a weighted average. Generally speaking, the bigger the cash flow number, the higher the multiple.An additional medium for determining business value is known as a comparable sales analysis. This is another trusted indicator as to the value of a company. This is done by checking the sale amounts of recently sold companies that are of a related industry and have similar financials. Once a business broker finds reliable comparables, an average cash flow multiple can be established. A range from low to high can also be set. A business broker should be able to tell an owner what the business should sell for on the high end, on the low end and on the average. As a business broker from the Philadelphia region, our office has completed many market comparisons for company owners.There are a variety of other techniques and formulas that are used when valuing a business that would be too complicated to describe here. Utilizing a combo of the Market Comparable Analysis in conjunction with the Multiple of Cash Flow Analysis, ought to give an owner a decent notion as to what their business is really worth and what to value it at.If you would like to find out more about the process of selling or buying a business, make sure you check out Business Broker Weblog.If you would like to speak to a business broker about selling your business, make sure you visit the author's Business Broker Site.
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