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How to Use the Feel, Felt, Found Technique to Overcome Sales Objections and Successfully Close the Business

Sales are one of the hottest professions these days

. Each and every person as well as company wants to sell their products or services. Lots of people choose this profession because they love to interact with people and influence them to purchase their products or services.

Other than this, you can also earn a lot of money in this profession. If you are interested in this profession then you need to make sure that you learn certain things. There are different kinds of sales objections that might come your way.

When you enter into this field you might not have an idea how to overcome these objections. This is the reason why you need to learn about overcoming objections in the best possible. There are certain techniques which can be of great help.

Sales can be of different types. It can either be face to face or it can even be online or over the phone or mail. You can choose any one of the techniques but in all the cases you might be faced with certain issues.


One of the most popular techniques to overcome the sales objections is the feel, felt, found technique. This technique deals with the objections that usually come from the feelings of the customers. You need to use this particular technique on the objections that usually start with the words I feel or I think.

This kind of a statement usually comes from the customer's side as the first reaction to the product or even some of the features of the product. You can use this technique of overcoming sales objections in the showroom or retail sales.

If you learn this technique nicely then you can start using it today. In this method you need to make sure that you empathize with your customer. When the customer will raise the objection you must say that you know how the customers feel. Objection handling is a sensitive issue.

You must always be very careful while handling the objections. You must always work with the customers and never work against them. You need to make them understand that having objections is normal and this has even happened before. This is the feel technique.

After this you need to make them understand that other customers have felt the same thing. But later on they brought the products from you. You need to make them felt that even if the other customers had objections before still they went ahead to purchase the company product.


Finally you need to show them what the customers found from the product. Overcoming sales objections can be easy with this method. You need to show them the advantages of your product that the customers found and they agreed to purchase your product.

The feel, felt and found technique has worked wonders for lots of sales representative. If you want you can try it for yourself. This will surely provide you with a good result in case of sales objections. You will improve your sales.

How to Use the Feel, Felt, Found Technique to Overcome Sales Objections and Successfully Close the Business

By: Brian Conway
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