How to attract quality traffic to your site

How to attract quality traffic to your site

Have you developed a high quality website but are struggling to get well targeted traffic? Using search engine optimisation you can build the platform to attract organic traffic to your website or blog. There are many ways to make your site SEO friendly thus making it more attractive to the type of traffic you seek:

1. To get high rankings the first step is to ensure that you are submitting good quality, relevant content on a regular basis. With a blog this is easier to achieve as many blog platforms will automatically update when you add new material. Search engines are actively looking for new content and to make your SEO efforts a success you need to ensure you update your content on an ongoing basis. You must also ensure it is of a high quality and relevant to your site. Those that add blogs daily with interesting and relevant articles will get lost of attention from the search engines and will also attract visitors that return time and again. If you don't keep your site updated your traffic may dwindle.

2. One thing to bear in mind with search engine optimisation is that it can take a lot of effort and investment in time before things start to change. You won't see changes overnight so be patient. On top of good quality content you need to build inbound links from other sites that are relevant to yours. You can set up a reciprocal link exchange directory. Make sure you add categories and actively exchange as many links as possible with sites and blogs that are appropriate and high ranking. You will also need to build one way inbound links - these are links that point to your site but do not require you to add a link back to theirs. You can keep an eye on your links by using search engine optimisation tools. Links must be continually built and you may like to use SEO tools to see if your links are of a high quality or where they are coming from.

3. Once you have fine tuned your SEO strategies you can look at strategies for attracting traffic. Here are some ideas:

A - article marketing - write about niche topics that relate to your site and submit then to popular article directories. This will build your reputation as an expert in your field and will build some great back links.

B - Blog commenting and forum posting - add appropriate comments on high ranking forums and blog pages. This then means you can leave a link - another means of creating back links.

C - Free classified ads - you need to do this on a regular basis for it to be a success and should post ads with high ranking sites to get those all important back links.

At searchengineoptimisation.co.uk we can help you with your SEO strategies offering sound advice and provide access to free SEO tools so you can build and monitor winning online marketing and SEO campaigns.

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