How to boost your sales with the autoresponder sequential follow up messages
How to boost your sales with the autoresponder sequential follow up messages
An autoresponder functions as a virtual salesperson viainternet marketing. If you are using your autoresponder to sell a product or service, you must be very careful as to how you approach your potential customer. Few people like a hard sale.
Did you know that
Vast majority of your site visitors will not buy on their first visit to your website
Most prospects need to be exposed to your offer more than seven times before they will buy. Most professionals believe this the optimum number of follow ups to a thorough job following up without becoming a complete annoyance.
You could be losing countless customers by not implementing a system to manage your follow up marketing process effectively.
Canyou accomplish this with autoresponder?
It's really quite simple, and in fact, the autoresponders make getting the message to your prospects those seven times possible. Follow up is not left to human error or time constraints; instead the autoresponder does it for you. But the success rate of this tool depends largely on the text. On the internet, without the use of autoresponders, you probably could not achieve that. Too often, marketers make the mistake of literally slamming the prospects with a hard sales pitch with the first autoresponder message - this won't work!
You build interest slowly. Start with an informative message - a message that educates the reader in some way on the topic that your product or service is related to. Your message need to convince a prospect that buying your product or service is vitally important or will somehow enhance their lives in a positive manner. At the bottom of the message, include a link to the sales page for your product. Use that first message to focus on the problem that your product or service can solve, with just a hint of the solution.
Increase your intensity as you progress further on each follow up stage. Moving into how your product or service can solve a problem, and then with the next message, ease into the benefits of your product - giving the reader more actual information with each and every message. Focus on additional, like introducing a special offer with limited time discount and finallya last dtich attempt to convert the prospect to a customer with an added bonus. Remember each message should have a specific goal in mind. Make sure that you are giving the prospect information pertaining to the topic - free information! This is what will keep them interested in what you have to say. Always send your message out in plain text format. Make them easy to read, grabs attention with a headline and in caps.
This type of marketing is an art. It may take time to get it exactly right with the sequential follow up. With such simple sales technique that almost every internet marketing expert agrees will dramatically boost your sales every single day by following up with your prospects. Use the examples that other marketers have set for you. Pay attention to the messages that you receive from other marketers. Start a 'swap' file, and keep those message. Use some of the better sales copy for your own autoresponder message - just make sure that yours doesn't turn out to be an exact copy of someone else's sales message!
Remember not to start with a hard sale. Build yourpotential customers interest. Keep building on what the problem is, and how your product or service can solve that problem or fill that need. If you are doing this right, by the time the potential customer reads the last message in that series, they will be convinced enough to make a purchase!