Building your mailing list is the one thing that those new to internet marketing or email marketing in particular struggle with the most. Nonetheless, it's the most critical component in the success of your campaign and it's always advisable before deciding to even launch your email marketing campaign to have a conclusive strategy in place that clearly stipulates how you will go about marketing your list. This article will go into some best practice tips on how you can promote your list and increase the number of people subscribing to it in the process.
The first thing you need to do when promoting your list is give your users a good incentive or reason for giving you their email address. People are generally getting more reluctant about giving up their email addresses online so the promotion or offer you provide must have some real tangible benefit for the user. For example, you own an SEO website and you have decided that you want to begin your own email list. A very good way to get people to sign up to your list would be through offering free tips or advice in the form of an e-book. This book will be sent to your subscribers as soon as they provide you with their email address.
Another thing to keep in mind when it comes to promoting your list is the prominence of the sign-up form on your website. The form should be prominently placed to the point it is one of the first things any user sees whenever they land on a page on your website. By almost tailoring your website around your form you can stand to benefit from a knock-on effect in increasing numbers of subscribers. It's also important to try and emphasis your form as much as possible and in particular any free gift or service you will give people in return for providing their email address.