You also have to think of how your business is going to benefit your target market
. If you want to remain relevant to your target market, you should be prepared to innovate your products and services to fit their taste. This means that you also have to constantly upgrade your system and policies in order to keep up with the fast pace of the internet. Once you've managed to package your business as a necessity to your target market, you can stop worrying about hitting your target sales and just watch sales to come pouring in.