How to give your customers a taste of you to win more business

I have been collecting some of the best ideas for giving your customers a taste of your product

, service and you.

1. Offer it for free. Having a free entry level offering and getting your customers to fall in love with your service or product is a great way to help your customers along the buying path. Wufoo is a example of with their free surveys entry version. Their software was so good, that I upgraded twice and now using their mid level offering because my experience was so good with the software.Highrise a CRM tool gives you a free trial period and then scales its' offering. Packaging your offering so that customers can see the whole package range is a great way that customers can compare offerings.

Animated Overview is a clever way to get cut through and communicate your product or services key features. Create a website.com.au does this effectively with their avatar dvd, all the while demonstrating their obvious technical expertise. This must give the viewer the confidence that their software is built by good IT geeks!

3. Download a video is another way to give the potential customers a taste of you. Sometimes it is your personality and other times it might be demonstrating your product or service in a more compelling way than text. Mailchimp a email auto-responder uses video to give views a tour of their software while Dropbox uses hand drawn characters to explain how Dropbox can help you work better. The value proposition is loud and clear with these visual demonstrations.

4 . Download valuable content. Guides, tools and other value content given for free is a great way to give prospects a taste of you. It is also a great way to collect names and generate a mechanism for follow up. Search engine optimisation software providerSEOmoz does this well on their site where they give away tools and tips for free, as does Marketing Software expertHubspot.

5. Draw attention and go viral. Blend it did this well with the now famous u-tube displaying the blender, blending a iphone. This footage demonstrated the product capability but also showed a sense of humour and did something to draw attention to Blendit by creating huge awareness of its brand. Another good example of a viral campaign is Earth hour. This project started with 4 people in a pub and spread to every corner of the globe via social media. Earth hour shows the power of communicating in a compelling way to get people onboard.

6. Be authentic. Social media has has created customers conversation with us with forums, tweets, and many other mediums. Social media has taken word of mouth to a whole new level. Those companies that can show themselves to be authentic and inspiring, can differentiate themselves an give customers a reason to engage with them.The Red Balloon team who sells experiences online, by showing a video of the internal workings of their office, give viewers a taste of what it would be like to experience one of their packaged adventures.

7. Connect. If we can get to know, like and trust you, then we can believe you and what you are selling and will buy. Chris Brogan social media expert has made a career out of connecting with others and being himself. There is no sugar coating. This authenticity and his connection on facebook, twitter and his blog enables us to really connect with him.

So maybe take a leaf out of the examples above and see how you can package a little taste of your product, service or yourself. It might just be the smartest marketing strategy you ever try! How do you give your customers a taste of you? Love to know.

How to give your customers a taste of you to win more business

By: Danielle

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